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YouTube’s 5 Tips to Help Smaller Channels Grow

YouTube's 5 Tips to Help Smaller Channels Grow

YouTube shares five pieces of advice aimed at smaller channels that want to build an audience, and channels that have just gotten started for the first time.

The tips are presented by Rachel Alves, YouTube Product Manager, and are informed about what she has seen in the last four years of working for the company.

Part of her job at YouTube is to understand why some channels are able to grow and sustain an audience, while other channel audiences decline over time.

Alves says she has analyzed thousands of videos during her time with YouTube. These are the five best things she has learned about growing a canal.


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5 tips for smaller YouTube channels

Build your channel around an audience

Alves encourages smaller YouTube creators to design their content around people. Think about who sees the channel, what they are interested in, and how their interests are likely to change in six months to a year or longer.

Design content strategies around people and their interests. Adjust these strategies as people’s interests change.

“And remember that you have to do two things to grow. You need to attract new viewers, and then you need to hold those viewers back to see more. ”


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Find your niche

With more content than ever online, it’s getting harder to stand out. Alves recommends looking for underserved niche categories and going for gaps in the market.

Either do something better than what is already out there, or do something else.

Watch lots of videos

Content creators are advised to watch lots of videos similar to how a business owner will keep an eye on their market with continuous research.

Look at creators who produce similar content and think about what they do that works so well. The idea is not to copy videos, but to understand what their audience enjoys watching.

Establish a brand

YouTube recommends establishing strong branding by maintaining a style between:

Titles Thumbnails Colors Graphics Font and so on

A distinctive brand helps a channel, and its content stands out among the many options viewers have on YouTube these days.

A brand helps viewers become familiar with a channel and recognize it as soon as it is offered in recommendations. This can lead to more clicks and views of the channel content


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For new and smaller channels, YouTube says, think about which fonts, colors, and styles best represent your brand. Then make sure that these elements are present in the channel icon, channel graphics, channel description and channel trailer.

Be consistent

Consistency is the key to growth on YouTube, as it can take time and experimentation to get viewers used to watching a channel regularly.

To keep viewers from watching, the creators have found success with strategies like uploading consistently on a schedule. This helps viewers know when to expect new content.

Channels that hold an audience tend to continue to make videos around similar topics and themes as what originally helped them attract viewers.


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YouTube channels should not limit their creativity, but a certain consistency helps build the number of viewers in the beginning.

For more on this topic, watch the full video with Rachel Alves below:

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