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YouTube is rolling out new tools and resources to small Biz owners

YouTube is rolling out new tools and resources to small Biz owners

YouTube launches new tools and resources for small business owners, including a step-by-step guide to expanding a channel and a streamlined ad creation process.

The rollout of these tools coincides with Google’s International Small Business Week, which includes a number of initiatives aimed at small business owners.

YouTube reports that 79% of small businesses with a YouTube channel agree that publishing videos helps to be found by customers.

In addition, it is estimated that 82% of global digital consumer traffic will be video by 2022.

Currently, there are over two billion monthly users on YouTube watching a total of one billion hours of video a day.

Business owners can connect with these viewers and show them what makes their brand unique by creating a YouTube channel.

According to data from the YouTube survey:

72% of small businesses find it easy to get started on YouTube. 65% of YouTube channels for small businesses say they use YouTube to showcase their products and services. 85% of viewers turn to YouTube for new content.

“For small businesses, the trend towards video represents a huge opportunity for growth. Put video and YouTube at the heart of your online strategy, and see better results today – and in the long run. ”

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Here’s more about the tools and resources released today for small businesses.

YouTube step-by-step playbook

YouTube has released a free step-by-step guide designed to help business owners start a channel, establish an online presence, and reach new customers.

These are the chapters of the guide and a quick overview of what each of them covers.

Start of a channel

This chapter covers:

Basics of creating a personal channel or brand account Personalizing a channel with a custom name, description, URL and contact information Tagging a channel using YouTube layout and branding options Uploading a video, writing a title and description and choices thumbnail Adding advanced elements such as searchable tags, end screens, and video cards Measuring performance in YouTube Studio

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Creating videos

This chapter covers:

Scheduling a video before recording Tips for filming with a phone The ABCDs for effective creative Use of Google’s Video Maker to create videos with existing clips

Live streaming on YouTube

This chapter covers:

Confirming a YouTube Channel Adjusting Account Settings to Enable Live StreamingStreaming from DesktopStreaming from a Phone

Note: You need at least 1,000 subscribers to stream directly from your phone.

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Get started with YouTube ads

This chapter covers:

Creating a Google Ads Account Setting Up and Starting a Campaign Measuring Results

The company reports that 89% of small businesses use a combination of paid ads and organic content on YouTube.

New tools for creating YouTube ads

YouTube introduces a faster and easier way to create video ad campaigns.

With this new process, companies can simply upload the video ad, specify the audience they want to reach, and set a budget.

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This reduces the creation of YouTube campaign time down to minutes, and with the new mobile experience, businesses can more easily measure campaign performance.

Access the new YouTube advertising experience at youtube.com/ads.

Learn more about these resources and guides on the YouTube Small Biz Day landing page.

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