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YouTube Analytics gets 5 updates

YouTube Analytics gets 5 updates

YouTube Analytics gets five updates that give creators access to more data on how users interact with their channel content.

The updates include:

More channel membership data More mobile data (previously exclusive to desktop) Clearer video performance insights Revenue change revenue Engagement metrics for YouTube posts

Learn more about each of these updates now available in YouTube Studio.

Membership data

An update member statistic in YouTube Analytics gives creators the data they have requested, which is how memberships evolve over time.

Membership statistics now report which videos helped a channel gain (or lose) more members than usual.

In addition, the enhanced membership data will indicate if it helps remind users to become paying members.

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To help answer these questions, YouTube has created a Members tab on the Audience page of YouTube Analytics.

What that section will show creators is the total number of active members, and the total number of members that a channel has had throughout its lifetime.

The Members tab shows totals as a cumulative number or as daily changes.

Additional in-depth metrics are available to help creators track daily changes to total, active, won, lost, and canceling members.

More data on mobile

Another update to YouTube Analytics involves two maps that were previously only available on desktop.

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These are ‘other channels your audience watches’ and ‘other videos your audience watches’ cards. This data is now available in YouTube Analytics on mobile devices.

These two maps have been added to the bottom of the Audience tab of the YouTube Studio mobile app.

Touching one of these cards will give a detailed view of 15 videos or channels.

If you tap one of the 15 videos or channels, it will appear in the main YouTube app. A convenient way to conduct audience analysis on the go.

Video Performance Insights

An update to the video analytics page in YouTube Analytics on the desktop provides a clearer and more visible explanation of video performance.

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See below for an example:

Revenue changes

YouTube Analytics adds more insight into revenue changes.

If revenue goes up or down due to a channel’s audience switching to a higher or lower CPM country, YouTube will now call it up.

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This is useful information when diagnosing when the income has changed from one month to another.

If a channel’s revenue falls because more of its audience comes from a country with lower CPM, at least the creator knows that they are not necessarily producing inferior content.

This is an insight that will be available on mobile and desktop.

YouTube posts

Engagement polls for YouTube posts, which were announced and previewed in May, are now live.

Now a map on the channel’s engagement tab shows votes and likes on the creators’ top posts over the last 28 days. This card can be filtered by record type.

An in-depth report shows daily post metrics including impressions, likes, such as rate, votes and vote rate.

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Source: Creator Insider

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