Are exchanged or reciprocal links okay with Google?
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Your guide to Google EAT & SEO [Ebook]

Your guide to Google EAT & SEO [Ebook]

“How do I create content that Google wants?”

This is a question we hear a lot as SEO professionals.

Your site is running content. It’s a passion for Google to rank your site well by building expertise, authority and reliability – that’s what EAT stands for. You need to get every piece of content to count.

This guide will help you get there.

Your guide to Google EAT and SEO helps answer questions like:

What is EAT and why does it matter? Is EAT a placement factor? How do Google’s search quality rate guidelines affect the content you write? How to implement structured data to support your content? How do I build links with an EAT mindset?


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To answer these questions, you need to understand how Google’s algorithm works with EAT. But we know you’re all so busy, so we created your guide to Google EAT & SEO.

Download it here.

Read this Marketing-Ideas e-book to learn:

What EAT is and why it is important. Understand what EAT is, why it is important for SEO, and whether it is a ranking factor. Basics of Google’s Search Quality Guidelines. Dive into the details of Google’s search quality guidelines and how it affects the ranking of your site. Learn how to use structured data to support EAT. Decide what types of schemas to use to improve EAT. Ways to incorporate EAT into link building. Build criteria for evaluating link building prospects for EAT. List of facts about EAT – you will be amazed at the results. Misunderstandings you should avoid in the future. Do not fall into the trap of these common misconceptions.

Expert authors include: Dave Davies, Casey Quinn, Lily Ray, Kevin Rowe, Roger Montti, Stephanie Mansueto and Anna Crowe.


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This guide consists of 6 chapters and 169 pages of expert insights written by some of the industry’s leading practitioners.

Together with our partners, 1SEO, PureLinq and Rock Content, this guide will help you increase your expertise, authority and confidence in greater SEO success.

Featured Image Credit: Paulo Bobita

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