Google’s John Mueller answered a question about why a thousand pages were dropped from a variety of Search Console reports. He explained a wrinkle in how Search Console reports on web pages and what publishers should focus on when evaluating those reports in Search Console.
Pages regularly drop from Search Console reports
The person asking the question was concerned about why the search engine was constantly reporting fewer and fewer pages.
When he looked at various reports, the search console only showed reports for fewer and fewer web pages.
The question was asked:
“So we see a slow decline in mobile-friendly pages in the Search Console mobile usability report.
We also see … a drop in pages that are in the Core Web Vitals report, and also other improvements like review pieces and all that.
In maybe a month or a month and a half, there are about a thousand pages.
I … would like to know … is this potentially a creep requirement? Where should I look here?
They do not come up as mistakes or anything.
They simply drop that report. ”
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What certain Search Console reports show
John Mueller offered an explanation of what the Search Console does to generate these reports and why the amount of pages reported may decrease.
John Mueller replied:
“Basically, for these reports, we’re looking at an example of the URLs from your site.
So it’s something where having fewer URLs in these reports does not mean that the other URLs are bad or problematic. It’s just that we did not control them.
Especially for the overall reports, which to a certain extent are for Core Web Vitals, the AMP report, the structured data report, mobile friendliness (I think so too) … for these reports we only look at an example … and that sample may change over time.
So it may be that we are looking at 200 URLs from your site now and then maybe in a month or two we will be looking at 100 URLs from your site.
That does not mean that the difference is bad.
It’s just we looked at a small sample of the URLs from your site. ”
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Focus on what is being reported
Mueller then informed the person that with these reports, it is best to focus on what is being reported and not worry about how many pages are being reported.
“Normally you will look more at the relationship between the bad pages that are reported there and the good ones.
If all of these are reported as okay without errors, it means that all the URLs we checked from your site are in order. From that point of view, it’s fine.
If, on the other hand, you see that the proportion of errors increases over time, then it is a sign that something is problematic that you may want to look at.
But the absolute number of URLs that we show there, it’s not something you need to do. ”
Google Search Console Reports
An interesting answer from John Mueller that can save publishers and SEOs some anxiety. The numbers shown in some of the Search Console reports are an example and not a complete account of every single page on a site.
Of particular interest is to focus on any reported negatives and correct them when they are discovered.
Why web pages drop out of Search Console reports
Watch John Mueller answer the question at the 51:33 minute mark