Understanding what a visitor does to a site is a gift from many site owners. It gives us information about the different actions they take when searching around the site in an attempt to find something they enjoy. Data collected from these visits enables us to use them in ways that can significantly improve our site. The insights gained from these tools can provide benefits by making future visits from other potential customers much better.
One of the many tools that has become popular and in demand by many is heat cards. They have given many eCommerce owners a blessing that has helped them improve their stores in ways they never considered.
The market for heatmaps has grown over time, making it more challenging for people to choose a single one.
Not all of these website’s heat map tools on the market are alike. Some are better developed than others, while others are more suited to your particular needs. It all comes down to your requirements and the value you get by using the tool. But with the amount of heat card tools available,
it can be an overwhelming effort for most people, especially if you are new to this kind of.
It is important to know what to look for when choosing a heat map tool. That way, you can avoid choosing a heatmap tool that produces only half of the features you need, and instead choose one that helps you achieve your overall goals.
For this post, let’s go over what to look for when choosing a heat map tool.
Ease of use
Technology has managed to provide many of us with ways to improve our daily lives, whether it is the business or personal side of things. It has enabled people with even the slightest technological skills or knowledge to create a website and establish an online business with few clicks. Businesses have ensured that the technology they put up is so easy to use that even those with little experience in technology can start their dream business.
For this reason, one of the first criteria for choosing a reliable heat map tool for websites should be the ease of implementation it provides as well as the ease of use. Not everyone who uses a site’s heatmap will be the most technically proficient person. As mentioned above, not everyone who tries to start an online business has the technical knowledge of complicated tools. This also applies to all people you may be on board as part of your marketing or sales team.
Therefore, when choosing a heatmap tool for your site, make sure that even a person with barely any technical skills can easily use it and navigate through the whole process without struggling too much. Think of it this way, if you have to spend most of your time learning how the tool works instead of using it, it can spend too much of your time and resources. Let’s not forget that your employees also use this tool to improve your site. If they struggle with it, it suggests a potential problem in the near future. Plus, if something needs to be configured or a technical issue arises, it can consume your team’s time trying to resolve the issue if they are unable to make headlines or stories about the tool.
Does not affect the speed of the website
The speed of your site is crucial to its overall success. If your pages load too slowly, visitors will likely close the tab and move on to another site. In fact, most people these days expect websites to load in no less than two seconds. But with the introduction of heatmap tools, it could potentially affect the way your site’s load speed.
Unfortunately, third-party codes tend to hurt the speed of the site. Especially if you already have other third-party programs installed on your site. The more tools you have installed under your site, the more likely your site’s speed will slow down.
The heat map tool you choose to install on your site should be easy, as the code is not too much that it ends up slowing down your site’s loading speed.
As mentioned before, consumers take the loading speed of a website seriously. If the heatmap tool you choose starts to slow down your site, you lose potential customers who get frustrated with how slowly your site loads.
The ability to convert them into paying customers is lost at this point.
A worse scenario would be if the web page keeps loading or crashing, leading to a terrible user experience. This instance will defeat the whole reason for even using a heatmap tool in the first place.
Segmentation usually refers to narrowing the data by a specific cut-off point. For example, if you want to compare “first time visitors” with “repeat visitors”, your optional heatmap tool must have segmentation functionality.
By having this segmentation feature, you can use it to improve your understanding of the behavior patterns that are characteristic of repeat customers.
Analyzing the users who converted against users who did not do so gives you some very insightful data. The ability to compare the two can help you identify patterns of behavior for visitors that convert and improve your site based on the data you have acquired, leading to higher conversion rates. When choosing a heat map tool, make sure it has a comprehensive segmentation feature so you can configure custom fixes for those segments.
Analyzed data storage
As you continue to launch heat-shrinking campaigns, you are saving data that can be used to gain insight into the effectiveness of your site. The previous data can be used for comparison with the current data you have collected. Having historical data is essential to improve your site and ensure that these decisions are supported by rich data. Plus, having the ability to analyze more than a single page will require more storage space overall.
That said, there may be some issues along the way with your heat card tool. All heat map tools have their own set of data storage limits and the number of pages that a user can analyze. The retention period and the amount of data you have to examine varies depending on the price you choose to pay. Some pricing plans may be too much for you to afford, especially if you are a small business with a limited amount of money.
For that reason, you will double check the prices of the different heatmap tools you choose. You need to make sure that the one you choose not only fits your price range, but provides everything you need. Some heat card tools are better suited for small businesses, while others are more targeted at businesses.
To make things easier, you need to decide in advance how many pages you plan to analyze with your heat map tool and the amount of data you want to store away.
Exact record behavior
Heatmap tools are designed to track the behavioral patterns of visitors who come to your site. The tool you choose should have the function to record this behavior accurately to ensure that the data you have collected is insightful and useful.
The best heat map tools for websites ensure that your visitors’ behavior patterns are not only at the page level but also at the element level. Having the ability to track and record these clicks at an elementary level gives you a better understanding of what needs to be improved.
With this information, you can better manage responsive web designs and improve support for different devices equipped with different screen sizes and resolutions. This way, you can ensure that your visitors can easily access your site, no matter what device they used to do so on.
Another valuable feature that any heatmap tool should have is the ability to track the clicks that visitors make. The areas they click on on a page tell you that areas on a page are performing best and which ones need improvement. This insight can be used to either improve your page or reject those that do not work well enough for you. Apart from that, the heatmap tool you choose should also track clicks on hidden items that are triggered no matter where the visitor hovers or clicks on something. It includes collapsible navigation bars, drop-down menus, sidebars, logins, and more. Without the ability to track clicks and scrolling behavior for these particular items, you may be missing out on some valuable data.
Share or download functionality
The data retrieved from your heatmap tool should be used for good use by your team. This data gets into the hands of the people you have put to use them to find ways to improve your site or come up with new solutions to a problem.
The more people you have looked through the data collected, the greater the opportunity one of them will come up with a new idea or spot something that another may have overlooked.
For this reason, make sure that the heatmap tool you have selected allows you to download the results of these heatmap reports and have sharing functionality. Having this feature easily accessible makes it much easier for you to share the reports with everyone on the team, leading to better collaboration results. The increased ease will ensure that the entire team can instead stay focused on the reports.
In recent years, technology has managed to evolve in many ways that have caused some companies to struggle to stay up-to-date. Almost every aspect of human society uses a piece of technology in this time and age.
As mobile devices become commonplace, people are accessing all kinds of websites, whether for personal or business use. Since devices these days all come in different screen sizes, screen dimensions, operating systems and so on, it is important to keep up with these frequent changes.
Let us not forget that updates are constantly being pushed by developers, whether it is hardware or software on the mobile device.
The sites that people access on these mobile devices are also affected by these frequent updates. As changes become more frequent, a good heatmap tool should also stay updated. The tool you choose must adapt to these new changes being made to digital properties. If the developers behind the tool are not able to keep up, it can make the tool you choose completely useless as everything else around it continues to grow.
So make sure the one you choose has a team of people dedicated to continually updating and improving the heatmap tool.
Most tools these days offer the user a free trial period to test the tool and see if it meets their needs. This is beneficial for you, as most heat card tools tend to have high deployment costs.
You need to make sure that the tool you have chosen allows you to try them for a limited period of time before you decide to make a purchase. If the tool does not meet the needs of your site after its introduction, it can greatly cost you time and money. To avoid this problem, you should try the free trial period.
Unless you already have some experience using heatmap tools and know what type of tool you want to use, it’s okay to overlook a free trial. However, if this is not the case for you, this free trial period is necessary to your advantage.
Heatmap tools act as one of the best possible ways to control what our visitors do when they visit the site. That kind of information can lead to some of the best decisions you will ever make for your site. The improvements and adjustments made by your team, thanks to the data you have collected, will increase your conversion rate over time. If you are looking for a heatmap tool that can help you with that, check out ours today!