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What is YouTube Keyword Research? Do I need it?

What is YouTube Keyword Research?  Do I need it?

In this post, I will show you how to maximize your video marketing potential by conducting effective keyword research on YouTube.

If you’re wondering what YouTube keywords are, why they’re important, and how you can use them to optimize your videos, you’ve come to the right place!

Let’s get started.

What we cover:

YouTube statistics that any marketer should know

Launched in 2005, it was not long before YouTube became the most popular video sharing platform in the world.

Its simplicity allows creators to easily upload content and share it with a large online audience

And since video converts better than any other type of content right now and is cheaper to produce than ever before, YouTube can be a game changer for your business.

But do not just take my word for it. Let the numbers speak for themselves:

What are YouTube keywords?

Video marketing is becoming increasingly competitive and expensive on YouTube. A well-defined keyword strategy must be in place to ensure that your advertising dollars are well spent.

This is where YouTube keywords come in.

These keywords are slightly different from those displayed on other search engines like Google or Bing. YouTube keywords are key phrases and phrases that define and represent your channel. They help classify what niche you are in and what type of content you are producing.

As a general rule of thumb, your chosen video keywords should receive hundreds of monthly searches.

Why do I need YouTube keywords?

YouTube acts as a search engine using what you put on your channel to interpret what it’s about.

Just like your site, you can strategically integrate keywords into your channel so you can download YouTube in the type of content you produce and who your target audience is.

What keywords should I use for YouTube?

When considering which keywords to include, consider the intent of your YouTube channel. What value are you trying to give your target audience? Which keywords drive traffic to your video?

Long tail keywords typically include 3-5 words and receive less search traffic. They are also cheaper to rank for and target more qualified leads than short tail or one-word keywords.

How to use YouTube keywords successfully

YouTube is essentially a video-specific search engine. Like Google, it uses a sophisticated algorithm to deliver content to viewers.

To make it easy for you, I’ve created a list of optimization strategies you can implement to increase your visibility on YouTube searches:

Consider keyword placement

Fortunately, there are plenty of places on YouTube where you can incorporate keywords, such as:

You can add 1-3 to video titles as long as you do not exceed 60 characters. You are assigned 800 words to your video description without limiting the number of tags and keywords you can add. The ‘About’ section may include keywords. Channel tags cannot exceed 75 characters.

Optimize your YouTube video titles

Your video title is one of the first things viewers notice about your video, and it can be the deciding factor between clicking on it or giving it a pass.

That said, you can optimize the title of your videos by organically incorporating one or two keywords near the beginning of the title. It needs to be compelling, clear and concise and speak to your audience in a way that they might be looking for content.

Remember – you have 100 characters for video titles, but I recommend that you limit to 60 so that it does not get cut off in the search results.

Add keywords to your channel description

The channel description appears in the “About” section, YouTube search results, and Google results pages. Since both search engines trust you to provide information about your channel, a brief overview can help increase your ranking and visibility.

YouTube search results only show the first 100-150 characters of your description, so be sure to take advantage of it.

Assign channel tags

Channel keywords make it easier for viewers to find you.

They also inform YouTube’s algorithm on how to categorize your channel, which helps it determine which videos to use to recommend your content in the “Suggested Videos” queue.

For keywords, I recommend using broad terms and phrases from your keyword research that represent your channel’s core message. You should stick to the 5-15 keyword range (or 100-150 characters) as transition has no additional benefits.

Effective ways to use YouTube keywords

To know which keywords and keyword phrases to target for video SEO, check out the following YouTube Keyword Tools:

YouTube AutoComplete

YouTube AutoComplete is similar to the Google search box and Google AutoComplete. To take advantage of this feature, sign out of YouTube or open a private browser and enter a keyword in the search box. YouTube will then suggest search phrases based on YouTube’s popular search data.

Ahrefss Keyword Explorer

Powered by clickstream data, Ahrefs is an extremely popular YouTube keyword tool used to achieve highly relevant keywords. All you have to do is select YouTube as the search engine and then enter the keyword you want to rank for. The tool gives you a list of search volumes, the estimated number of clicks for your keywords and more.

SEMRush’s Magic Magic Tool

This YouTube Keyword Tool is part of an all-in-one SEO toolkit. SEMRush offers one of the largest keyword databases on the market, which includes more than 20 billion keywords, and offers data on search volume, keyword difficulty and SERP features.

YouTube Keyword Plugins


TubeBuddy is a free browser extension and mobile app that integrates directly into YouTube. Once downloaded, all you have to do is go to the keyword explorer and enter your keyword. TubeBuddy then gives you an overall score that compares how often the keyword is searched and how competitive the keyword is.


VidIQ’s browser plugin comes with a number of features, including optimization results, channel revisions, video speeds, average playback times, and social media likes / comments / shares. You also have the ability to compare and choose the best keywords for YouTube.


As a marketer, you can not afford to overlook keyword research on YouTube when creating an SEO strategy for your business.

Without it, you may be choosing the wrong keywords, resulting in wasted work and little or no traffic to your pages.

If your ultimate goal is to build your YouTube channel and get more views, prioritize keywords.

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