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What is better for SEO?

What is better for SEO?

Wix and WordPress are two of the most popular website solutions available. According to Builtwith, Wix runs over 4.5 million sites, while WordPress is behind over 28 million sites.

The main difference between them is that Wix is ​​a website builder and hosted solution, while WordPress is an open source content management system (CMS) and not hosted.

An important decision you need to think about when deciding between Wix and WordPress is which one is better for SEO.

In this column you will learn the pros and cons of each platform when it comes to SEO along with some interesting facts and tips to help you make the right decision for your site.

The argument for Wix

WordPress’ complete market dominance began to wane as we began to see new web builders come on the scene. These new competitors started pushing the envelope when it came to providing user-friendly interfaces with powerful website features.

Wix was the leader of the package for this next generation of website builders.

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Wix started as one of the easiest platforms to build a modern website. However, users with more technical knowledge tended to shy away from it because they wanted to maintain full control over their site.

Over the last few years, however, this has really started to change.

Wix has added functionality like crazy and some of the recent additions have been focused on SEO tools. The tools can be quite technical, but here are just a few examples of new Wix SEO options:

The ability to change the default URL structure, customize subdirectory names, edit, remove or add a prefix to URLs, and even create a completely flat URL structure. Automatic sitemap updates via 301 redirects and by updating canonical and other relevant meta tags. Visualization of log files in the form of Bot traffic over time, Bot traffic by page and Response status over time.

In the past, you had to rely on a lot of third-party tools to do all this, which led to disorganization and usually less than optimal results.

In particular, the ability to have accurate reporting has always been a challenge in the past. Having this built into Wix is ​​a big upgrade.

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If you are new to SEO or unfamiliar with these terms, you can learn more from Wix here.

Wix to SEO – The Disadvantages

There are several disadvantages when it comes to Wix, and some of these affect important SEO factors.

Wix uses an unusual (weird) link structure that most SEO professionals do not like. In each URL you will notice a #. This is served via JavaScript, which has a long history of not being ideal for search engine crawling and indexing. Another major disadvantage of Wix is ​​the inability of more advanced users to add custom code. While they offer an HTML code element, it is quite limited. There is a lot of code inflation. This can be a problem because it can result in less than ideal page speed results.

The argument for WordPress

WordPress was one of the first widely used website solutions that made it relatively easy to get a website up and running. It is also an open source program that relies on contributions from the Internet community.

Its basic functionality is free, but most modern site features require you to pay for plugins.

These plugins provide the necessary functionality to perform all types of tasks and that is also how you access SEO tools. Examining these tools is where to look when considering SEO.

WordPress also has more users, which means more forums and more professionals out there to help if you need it.

WordPress for SEO – The Disadvantages

Plugins are built by different companies or groups, so they do not all communicate with each other equally or work in similar ways.

While Yoast is the most popular SEO tool on WordPress, there are many, many more.

These tools can work well at times, but can also conflict with each other and potentially cause problems. Like all plugins, they can introduce vulnerabilities, and updates can cause other page elements to break.

Some say that WordPress has grown out of contact with publisher needs, based on built-in code softening, which prevents website capabilities from optimizing for Core Web Vitals.

Even with that said, the sheer volume of WordPress plugins available has always been a strong selling point. New plugins are added every day and it is entirely possible to create an SEO-optimized site within WordPress because of this.

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In fact, the Search Engine Journal has a complete guide to WordPress SEO.

Wix vs WordPress for SEO: Compared

If you look at the basics of SEO, both solutions offer the following:

Features

WordPress

Wix

Title marks

Yes

Yes

Meta descriptions

Yes

Yes

H1-H6 tags

Yes

Yes

XML Sitemaps

Yes

Yes

Alt tags

Yes

Yes

301 Redirects

Yes

Yes

No index marks

Yes

Yes

Marking of schedule

Yes

Yes

Mobile friendly

Yes

Yes

Connect GSC

Yes

Yes

Connect GA

Yes

Yes

Connect Bing Webmaster Tools

Yes

Yes

Where things start to change is when you get into more advanced needs for SEO features.

At that point, WordPress flexibility tends to gain quite easily. But for many small businesses that just need basic SEO functionality, one solution will suffice.

WordPress vs Wix: Organic traffic

Ahrefs found in a survey of millions of pages that 46% of WordPress sites received at least some organic traffic, while only 1.4% of Wix pages experienced the same.

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It should be noted that this data is skewed, even according to Ahrefs, simply based on the amount of WordPress for Wix sites they tested against.

Wix vs WordPress: Stupid

In the end, if you asked most SEO professionals what their favorite platform is, they would probably tell you what one they have used the most.

People prefer programs they have experience with and will find reasons to discredit other options. This is why you see so many different opinions about which platform best gives you success.

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Looking at these platforms today, Wix has made significant improvements to its solution. All the old complaints about lack of control when using Wix do not apply as much as they once did, and the ease with which you can perform basic SEO optimizations is on par with WordPress.

For small businesses and websites, it can be the ticket. As John Mueller recently said, the content of the site is becoming increasingly important no matter what it is built on. Unless you are dealing with major technical issues, the content is where you need to focus.

It all comes down to what you appreciate. If your SEO requirements are minimal and you are interested in a user-friendly website builder, Wix may be your best choice.

For more advanced users seeking the best of both worlds with scalability and customization, as well as those planning to use SEO as a long-term strategy, WordPress wins hands-down.

More resources:

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