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What is AWS? | Marketing-Ideas Marketing

Changes in the Facebook & General Consumer Landscape

If you have not heard of AWS, you have definitely come across it. Amazon Web Services (AWS) is the most comprehensive and widely used cloud platform in the world.1 In the second quarter of 2021, AWS’s revenue increased 37 percent, earning $ 14.81 billion in that quarter alone.2

With millions of customers, AWS helps run top companies, including BP, Netflix, Expedia, GE, Kellog’s and countless more.3

Businesses of all sizes can benefit from the over 200 services offered by the AWS platform.1 To help you learn how AWS can benefit your business and its overall Amazon marketing strategy, we’ve put together a complete guide to the world in cloud computing and AWS.

AWS and Cloud Computing

To understand what AWS is, you must first understand cloud computing. With cloud computing, organizations can access on-demand IT resources over the Internet and pay for these services as needed.

The traditional alternative would be to purchase or maintain physical data centers and servers

To understand how cloud computing has changed the IT world, let’s travel back in history to the early 1900s. During that time, if a factory needed electricity, they would have to build their own power plant. Eventually, however, electricity became a public utility that phased out expensive private power plants.

This is how Amazon CEO Jeff Bezos describes AWS. Just as public utilities replaced private power plants, AWS replaces traditional physical computing technology. Like a utility, Amazon customers only pay for what they need when it comes to storage and computing power.

The on-demand model is a solution to the previous inefficiencies, where a company had to pay too much and buy more than they needed, or risk not having sufficient computing power during growth periods. This was especially important in seasonal industries. Tax accountants use e.g. Not the same amount of computing power all year round

The initial complexity of cloud computing may seem daunting, but it is appropriate for organizations of any size and in any industry that has technological needs. Common uses of the cloud service include:

Data Backup Disaster Recovery Email Virtual Desktops Software Development Software Testing Big Data Analysis Customer-facing Web Applications

AWS ‘huge potential has made it possible to become the leading cloud computing provider that owns a third of the market alone. AWS also has servers worldwide, allowing 245 countries and territories to use its services.

To enable this business, AWS has servers in 76 accessibility zones. In addition to being able to offer their services to so many countries, these 76 accessibility zones also ensure that: 5

Businesses can set geographic boundaries for their services Businesses can know that their data is secure because it is stored in multiple physical locations

Hopefully you start to better understand how cloud computing works. Now we can take a closer look at the functionality of AWS. As we mentioned earlier, AWS houses over 200 services that fall into the categories: 5

Servers Storage Network Remote computing Email Mobile development Security

AWS has three main products that include all of these services:

EC2-A virtual machine service for businesses that allows users to change the size and capacity of their cloud provider Glacier-An inexpensive cloud storage service with longer retrieval times that provides storage for data files and cold data backup S3-A storage system for the Internet, designed to make web-scale computing more efficient

Each of these products is designed to meet the specific needs of cloud computing. To help potential customers and AWS users understand AWS in action, Amazon offers three examples: 4

Healthcare Companies – A healthcare company could AWS create more personalized treatment plans for patients. Financial Services Companies – A financial services company could use AWS to constantly detect and prevent fraud. Video Game Companies – A video game maker could use AWS to allow millions of people to play their games online at the same time.

Basically, cloud computing and AWS, which is the leading cloud computing service, are unlimited.

Types of cloud computing

When you dive deeper into the world of cloud computing and are even considering becoming a user, there are three key types of cloud computing you can use: IaaS, PaaS, Saas.

Infrastructure as a service (IaaS)

If DNA is the building block of the human body, IaaS is the building block of cloud -IT. Out of the various forms of cloud computing, it resembles the most traditional IT resources, making it easy for businesses to transition to the cloud. It also provides the most flexibility and control. With IaaS you have access to:

Network Features Computers Data Storage

Platform as a Service (PaaS)

PaaS emphasizes efficiency and eliminates the need for underlying infrastructure, including hardware and operating systems. Instead, PaaS allows its users to focus on:

Resource Acquisition Capacity Planning Software Maintenance Patching

Software as a Service (SaaS)

SaaS is perhaps the most comprehensive but simple option for you as an end user because it is completely managed by the service provider. Instead of spending resources or time maintaining the software, you can focus on your business needs and how the software meets them.4

Benefits of AWS

AWS success is obvious. However, the technical complexity of its services can make it difficult to understand all its benefits. At the most basic level, the main benefits of AWS include:

Flexibility – AWS allows companies to scale their resources based on current needs. Agility – With AWS, companies can access and implement a wide range of technological infrastructures and services in minutes. Cost-On-demand costs are the key to how AWS works, allowing companies to save significantly on large capital expenditures such as data centers and servers and reduce variable costs. Global Opportunities – Companies using AWS can expand to almost anywhere in the world in minutes using Amazon’s existing infrastructure. Customer Experience-Similarly, the ability to use physical locations closer to the end users of your product or services provides a better user experience by reducing latency.4 Security-Amazon’s data centers have strict security and are diversified through multiple locations in the event of a disaster. Reliability- Through this diversification, Amazon can prevent service interruptions from ever reaching your end user. 4 Simplicity AWS is built to be easy to use by everyone, regardless of their technological expertise. This is a result of the AWS console, which gives you easy access to AWS. Unlimited Capacity-Given that AWS supports some of the largest companies in the world, its capacity constraints are virtually non-existent, especially for smaller to medium-sized companies.6

Disadvantages of AWS

AWS may have unlimited capacity, but some of its cloud computing services have their own limitations. Be warned, however, that the basis for these disadvantages is more technically complex in terms of its easier to understand advantages. Important disadvantages include:

Changing Costs – Back to the metaphor of a utility company, your electricity bill is not the same every month. While this may be an advantage because of the flexibility, some companies may not like the constant price fluctuations that are affected not only by your own consumption but by the cost of land, fiber, electricity and even taxes. Size – Size is another advantage that can also become a disadvantage. Although AWS’s huge size has benefits such as geographic scope and diversification, it can also introduce temporary problems as millions of people access the same servers at a time.7 Default limits – AWS automatically limits resources in each of its regions to ensure that it can meet everyone’s needs. If you have greater capacity requirements, this can become a problem. You can request to increase your limit, but AWS provides no guarantees. Technical Support Costs – Although you can access instant support from AWS when needed, Amazon charges an additional technical support fee for this service. Transition – When you first transition to the cloud, you may experience initial issues, including downtime and lack of backup protection, but these potential issues are resolved quickly.6

Get started with AWS

Amazon knows that AWS and cloud computing are generally complex topics. To help users become masters, they offer countless training sessions and certifications so you can become an AWS expert. Users can choose between:

Digital training events in the classroom

Users can use these training sessions to simply increase their knowledge or become fully certified in some of the services offered by AWS. Amazon hopes to help 29 million people develop their technical skills through their free professional cloud computing training modules, which include:

Architect Cloud Practitioner Data Analytics Machine Learning

Amazon also offers many courses, including:

Machine Learning Pipeline at AWS Building Data Lakes at AWS Development of serverless solutions at AWS

Amazon sees cloud computing and by extension AWS as the path of the future. As such, its free training offer is incredibly comprehensive and a great place for everyone to start

AWS offers stratospheric options, but it is not alone

Over the course of twenty years, the idea of ​​companies using their own physical servers may seem as outdated and absurd as imagining a company building their own power plant to keep the lights on.

As with its e-commerce businesses, Amazon is able to use its huge size to support smaller businesses that could never achieve the same economies of scale.

The transition to cloud computing helps your business keep up with the future of technology, but AWS is not your only option. Major competitors include:

Microsoft Azure Google Cloud

Smaller businesses can also offer cloud computing, albeit without all the luxury giants like Amazon, Microsoft and Google offerings.5 Whatever you choose, getting acquainted with the soaring world of cloud computing is likely to pay off for your business. on line.

Use your company’s marketing power with Marketing-Ideas Marketing

Marketing-Ideas Marketing can also help drive your business into the future. We offer customized digital marketing strategies for online growth so your business can continue to take steps toward success.

We can help answer all your Amazon related questions, such as: Is Amazon FBA worth it? What is Amazon Explore or Amazon Marketing Cloud? Or maybe you’re wondering how to get a UPC for Amazon.

Take the first step today and contact our digital marketing agency today.

Sources:

Amazon. Cloud computing with AWS. https://aws.amazon.com/what-is-aws/ CNBC. Amazon cloud revenue growth accelerates to 37% in Q2. https://www.cnbc.com/2021/07/29/aws-earnings-q2-2021.html Amazon. Cloud Computing Services. https://aws.amazon.com/ Amazon. What is cloud computing? https://aws.amazon.com/what-is-cloud-computing/ Investopedia. What is Amazon Web Services and why is it so successful? https://www.investopedia.com/articles/investing/011316/what-amazon-web-services-and-why-it-so-successful.asp DataFlair. AWS pros and cons. https://data-flair.training/blogs/aws- Benefits / Intellipate. Top 7 Benefits of AWS – Pros and Cons of Amazon Web Services. https://intellipaat.com/blog/aws-benefits-and-drawbacks/ AWS. Education and certification. https://aws.amazon.com/training/

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