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What is Amazon Explore? | Marketing-Ideas Marketing

Changes in the Facebook & General Consumer Landscape

Walk through Prague during your lunch break and take a trip through Tokyo before your business meeting at two o’clock. That sounds almost impossible, does it? Believe it or not, not only is it possible to travel around the world in minutes, but it has happened almost every day since the launch of Amazon Explore.

Since September 2020, Amazon’s virtual experience platform gives the average Internet user greater access to remote locations and an opportunity to attend cooking classes, wine tastings and festivals from their couch.

What is Amazon Explore?

Pack your suitcase, sunglasses and a passport and read everything you need to know about this new Amazon marketing offer.

How does Amazon Explore work?

Chances are you’ve been chatting with friends and colleagues around the world for a while now thanks to video calling services like FaceTime, Skype and Zoom. But what sets the Amazon Explore experience apart from the rest?

Here is a look at some of the nuanced features that are unique to this platform.

It’s linked to an event – No, we’m not talking about a virtual baby shower or birthday party. Instead, this online video call consists of an interactive event of your choice – often linked to the tourism or retail industry. Contact a chef in Buenos Aires for a cooking class and learn how to make empanadas or browse a store in Milan. Regardless of the location, there is definitely an expert-driven experience on Amazon Explore that will pique your interest. You do not have to be on camera- Amazon Explore is a livestream that uses two-way audio calling and one-way video calling. This means you will be able to see the city you have chosen to venture through and the guide that shows you around, but you do not even have to worry about being live on camera. Whether you are in the subway or relaxing in your living room, just join the guided tour to engage with the local expert. You can make purchases – If it’s an option available on your host’s platform, it can be tempting to shop around for something that’s hard to find in your local neighborhood. You may just need to make sure your purchases comply with import and export laws and do not exceed $ 800 per item. Day. Your guide will send the items in your order directly to you when your Amazon Explore session is over. It’s a unique business opportunity – If you loved your experience as an explorer, but are interested in showcasing your local expertise, consider signing up with Amazon Explore as a host. Become a teacher, guide or show your guests around the corners of your charming retail store as a way to increase sales. Just answer a few questions to get started.

Amazon Explore offers a unique opportunity to enjoy a few of the benefits of traveling at no extra cost to airfare, lodging, and dining. So even if you are not able to take extra vacation, you can still feel a connection to culture, language and history on a weekday afternoon or a Saturday night.

So how does it work?

Choose your favorite virtual experience – It can be useful for you to search by location, category or based on how much you want to spend. Just use the filters on the sidebar to tailor it to your preferences. Schedule your Amazon exploration session – Find a time that works with your schedule – and the time change (if applicable) – and reserve your spot. If you need to cancel or reschedule time, do so at least 24 hours before your event. Arrive on time – Remember you and your guide are alive. So do not forget to be polite and arrive on time to take full advantage of the allotted time. Join via your computer or laptop. Amazon Explore is not currently available on mobile devices. Immerse yourself and enjoy – Come prepared with questions and topics of interest so your guide can tailor the experience to your liking. As with any kind of international travel, it is a good idea to familiarize yourself with the local area before you “arrive” so that you are familiar with unexpected cultural norms or clashes.

How much does Amazon Explore cost?

Of course, you do not have to pay for airline tickets, but most Amazon Explore experiences come at a price. Just as you would expect to pay an admission fee for a museum in France or for a guided diving session in Hawaii, you should also plan to pay for virtual events on this platform.

Most sessions last about 30 minutes to an hour and range in price from under $ 25 to over $ 75. For example, a visit to a pottery shop in Italy can only cost around $ 10, while an exploration of the ancient ruins of Pompeii can cost about $ 85. Fortunately, Amazon Explore makes it easy to filter your search by things like price, duration, average rating, and location.

Top rated destinations with Amazon Explore

With so many destinations, it can be hard to know where to start. If you need a little travel inspiration, take a look at these top-rated Amazon Explore experiences that travelers have raved about.

Everything else you should know about Amazon Explore

Before embarking on your next globetrotting adventure, read these final details to make sure your experience is a hit.

With Amazon Explore:

Your session is one-on-one. You do not have to share the time with large groups, so you get the undivided attention of your guide. You can look for the camera icon at the bottom of the screen. Just like you do when you are on vacation, take a picture and save it later to revisit your exciting travel memories. Make sure you are equipped with a working microphone. Consider doing a quick sound test before your session so you can be sure your host will hear you loud and clear. Check your internet speed before logging on to your event. To avoid any kind of annoying layer, make sure you have a connection speed of 5 Mbps or higher. Your hosts are extremely knowledgeable and English speaking. So you do not have to worry about anything being lost in translation. The events are never pre-recorded. When you book a session, you will always be able to connect to a guide who is live with you at the other end of the call. You can give an experience as a gift. If you know someone who would love a virtual culture exchange, consider purchasing an Amazon Explore gift card so your globetrotting friend or family member can use it as they please.

How to use Amazon Explore for your business

If you want to turn the roles around, consider using Amazon Explore as a unique way to approach your business goals. Instead of being the traveler, establish yourself as a host to reach your audience in new ways and get your products and services in front of new faces.

Here’s a quick look at how your store, service or skill can benefit from using Amazon Explore:

Expand your reach – If visibility is your primary focus, take your little shop out of your local neighborhood and across the country. You will be able to reach higher levels of brand recognition and increase your chances of making conversions. Build Relationships That Last-By connecting with your audience one-on-one, you can address their concerns and go into detail about the value your products or services can provide. Enjoy a flexible schedule – Whether you are a teacher, craftsman or service provider, with Amazon Explore you can set your own schedule that best suits your lifestyle and daily routine.

Explore new marketing strategies with Marketing-Ideas

For an expert-driven experience that guides you through the complex world of marketing strategy, choose Marketing-Ideas as your trusted guide. Whether you’re curious about incorporating Amazon Explore into your business plan or running a targeted campaign using one of the Amazon Advertising tools, we can help you define your goals and design a course of action that allows you to achieve them. .

However, our services are not limited to Amazon Marketing. We also specialize in:

SEO Content Marketing Influencer Marketing Email Marketing Web Development

Join customers like Dropbox, Zola, Casper and Daily Harvest who trust our expertise to help them develop and grow to their full potential. See how we can shape your professional journey today.

For more on other available Amazon features, check out our resources that answer: Is Amazon FBA worth it? What is Amazon Marketing Cloud? What is AWS? Or maybe you are wondering how to get a UPC code for Amazon? Our digital marketing experts have covered you for Marketing-Ideas Marketing.

Sources:

Business Insider. Amazon Explore virtual travel review. https://www.businessinsider.com/amazon-explore-virtual-travel-review The Washington Post. You can now add virtual travel to your Amazon shopping cart. https://www.washingtonpost.com/travel/2020/09/30/amazon-explore-virtual-tours/

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