Amazon’s affiliate marketing program, called Amazon Associates, is one of the largest affiliate marketing companies in the world, made up of over 900,000 affiliates worldwide – content creators, bloggers and publishers.
The program works with its affiliates to monetize their online traffic in return for Amazon product placements.
In an online marketplace that thrives on commission-based product campaigns, there is no doubt why Amazon is at the helm – they are the product pros. For answers to questions like “what is affiliate marketing?” or “how to start affiliate marketing?” Our guide shows you everything you need to know about affiliate management.
How to qualify for Amazon’s affiliate program
Qualifying for Amazon affiliate program is actually quite simple. A future affiliate will only need an online platform – that is, a website, video channel or blog – to advertise and promote any Amazon product to qualify for the program.
If you already have an Amazon account, sign in before signing up for the program. After indicating that you want to create an affiliate account, Amazon asks for the URL of your site or platform. You will then need to inform Amazon of the following:
How to direct traffic to your site How many monthly visitors does your platform receive Why would you sign up for Amazon’s affiliate program
After filling in the relevant information, Amazon will ask for your tax information and preferred payment method.
Then you’re in. Amazon sends a welcome email and your journey as an Amazon affiliate has begun.
How Amazon’s affiliate program works
In essence, Amazon Associates is a referral program. The affiliate marketers within the program advertise Amazon products and services of their choice on their website or video channel.
When a viewer of the website or video clicks on an affiliate link and buys the product, the subsidiaries receive a percentage of the sales. The percentage largely depends on the type of product the customer buys.
After signing up for the Amazon Associates program, you need to create an affiliate Amazon link. The Amazon link can be placed on your website or in a video description to ask viewers to see your recommended product within the Amazon Marketplace
Amazon also uses this link to track the number of visitors directed from your site or channel. The number of visitors is calculated to determine your affiliate commission. If you are a blogger using WordPress, Amazon also offers a plugin for Amazon affiliates that can be easily added to your site.
The Amazon Associates program works using a standard commission income. A list of eligible product categories and their fixed commission rates can be found in the operating agreement, which includes, but is not limited to: 1
Luxury beauty – 10% music and videos – 5% books, kitchen and automotive – 4.5% PC, DVD and blue-ray – 2.5% television and digital video games – 2% Amazon Fresh, physical video games, game consoles, grocery, Personal care – 1%
The Amazon Associate program also offers a variety of “Bounty” and “Bonus” events to receive additional sources of affiliate income. Bounty events include:
Amazon Baby or Wedding Directory Creation – $ 3 Prime Video Subscription – $ 2.50 Amazon Business Account Creation – $ 15 Amazon Music Free Trial Registration – $ 3 Audible Plus Free Trial Registration – $ 5
There are also two Amazon bonus events that also work with fixed dollar amounts:
First purchase of Amazon Fresh products – $ 3 First purchase of pets and supplies – $ 3
Different products and revenues and categories exist. It is recommended that Amazon affiliates pay attention to each category, as some are not eligible for commissions (such as Audible AudioBook and Audible Premium).
The fixed commission is not the only factor considered when calculating an Amazon Affiliate earnings. Amazon also uses something called a conversion rate.
The conversion rate is calculated by determining the percentage of the total number of visitors to your site who actually follow the affiliate link and make a purchase within the Amazon Marketplace. For example, if your site receives a total of 100 visitors, but only one person follows the affiliate link to make a purchase, the conversion rate is 1. The more users who make a purchase, the higher your conversion rate and the better your affiliate commission.
Additional Commission options
Not only can Amazon Associates earn a percentage of purchases made using affiliate link, but they also receive a percentage of all purchases made by the consumer within a 24-hour window after following the link to the market.
However, once the 24-hour period expires, the subsidiary will no longer receive a percentage of future purchases made by the same consumer.
If a consumer follows an affiliate link, adds the product to their Amazon shopping cart and closes the window before making a purchase, there is still a chance that Amazon Associate will receive some commission – as long as it is added to the cart within 24- hours window and purchased before the shopping cart expires. This takes 90 days.
How to get paid as an Amazon affiliate
Amazon Associates is paid monthly. Most often, payments are made two months after the date of purchase. So if the customer bought a new planter in January, Amazon Associate will receive payment by the end of March. Amazon offers three payment options, including:
Direct Deposit – Amazon Associates must provide Amazon with their banking information. From there, Amazon will deposit the commission when a subsidiary earns at least $ 10. Control – Affiliates must provide Amazon with a mailing address. The company then sends the check when the subsidiary earns $ 100. There is also a $ 15 check processing fee. Amazon Gift Certificate – Amazon also sends Amazon Gift Certificates to associated email account when the subsidiary earns $ 10.
In some cases, Amazon Associates does not receive earnings for certain purchases if:
The order was canceled before it was sent The order has not yet been sent The affiliate system marked the product as not eligible for commission
In most cases, Amazon prefers subsidiaries to refer only customers with whom they do not already have an existing relationship. As such, it is generally wrong for a subsidiary to refer a close friend or family member to their affiliate link
Benefits of the Amazon Associate Program
Amazon affiliate marketing program offers content creators a viable way to earn online revenue with a single click of a button and swipe with a credit card. As such, there are many benefits to becoming an Amazon Associate:
Easy to join – Signing up for the Amazon Associate program is relatively easy. All you have to do is let Amazon know that you are interested in the program and share personal information about your site URL, banking information and reasons to participate. Reliable reseller – Amazon is a relatively reliable reseller. As such, website visitors are more likely to follow affiliate link and buy themselves a new pair of shoes. You can also trust that you will be treated fairly as an Amazon Associate. Many products – Amazon’s marketplace is plentiful. There are plenty of local and global products to choose from and promote on your platform. Additional Commissions – As mentioned, Amazon affiliates can earn commissions from each purchase made by the customer within a 24-hour period after following affiliate link. Due to the way Amazon is structured, it is very likely that the customer will add more than one product to their cart, which means more commission for the subsidiary.
While the Amazon Associate program provides profitable earnings, there are also a few disadvantages to consider when deciding whether the Amazon affiliate program is the best affiliate marketing program for you.
Disadvantages of Amazon Associate Program
When it comes to the disadvantages of Amazon affiliate program, pay special attention to it in small print:
Commission Rates – Compared to other affiliate marketing programs, Amazon commissions are relatively low. The highest commission is 10% for luxury beauty products, while the lowest is 1%. Unless you are redirecting a large percentage of your audience to the market, it can be difficult to gather cash quickly. Operating Agreement for Amazon Associates Program Program – Amazon’s operating agreement is constantly updated. As such, if affiliates do not check the agreement regularly, they may be unaware of significant changes to the program. Payment Options – Since Amazon’s marketplace does not use PayPal, it can be inconvenient for foreign affiliates to use PayPal as their primary payment tool.
While the Amazon Associates program has some drawbacks, it is still a great way to earn online revenue relatively effortlessly. Amazon is a treasure trove of marketing opportunities – one you might want to pull your cart to.
Join Marketing-Ideas Marketing
While the Amazon affiliate marketing program offers an expansive, worldwide platform for affiliate marketers, the size of the company offers little in the way of personal support or guidance. Interested in other partnerships? Learn more about what a Twitch affiliate company and other programs have to offer.
If you are looking for a personal touch, Marketing-Ideas Marketing is here to help. Our team provides affiliate marketers with the tools and guidance to succeed. We offer full service affiliate marketing management, where we monitor your platform and affiliates. We also provide ongoing consultations to ensure that your affiliate marketing services continuously grow and earn – that’s our guarantee.
Amazon Associates. Declaration of operating agreement. https://affiliate-program.amazon.com/help/node/topic/GRXPHT8U84RAYDXZ Amazon Associates. Payment plan. https://affiliate-program.amazon.com/help/node/topic/G63DR893K4DH55XZ