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Updating Google Title Tag loss lost search traffic

Updating Google Title Tag loss lost search traffic

Google does not display publisher title tags for nearly 20% of search results (often called the SERPs). Some in the search market community have started calling Google’s title tag update Titlepocalypse because some sites are losing traffic, presumably from poorly rewritten titles in the SERPs.

Google Title Tag Loss Update

Search marketer Lily Ray tweeted about a casualty from Google’s update. She noted that clicks dropped by over 60,000 in the past week.

The site did not lose rankings, the average position remained the same.

The conclusion is easy, the site lost traffic because Google rewrote the title tags.

Lily Ray calls Google Update Titlepocalypse

First significant loss of Google titlepocalypse:

This is a subfolder of an ecomm site where tags changed next to </p> <h1>, which made them look much worse on Google.</p> <p>CTR dropped by .6% and clicks dropped by over 60k in the past week!</p> <p>(average position remained the same) <a rel="nofollow noopener" target="_blank" href="https://t.co/6hl9YdqhlC">pic.twitter.com/6hl9YdqhlC</a></p> <p>– Lily Ray 😏 (@lilyraynyc) <a rel="nofollow noopener" target="_blank" href="https://twitter.com/lilyraynyc/status/1430609761054117894?ref_src=twsrc%5Etfw">August 25, 2021</a></p> <p lang="en" dir="ltr">Impressions were positive, but were relatively flat compared to the other measurements, so maybe some of the traffic decline is due to fewer searches taking place in general, but the CTR decline is pretty extreme.</p> <p>I imagine Amazon sees similar patterns. <a rel="nofollow noopener" target="_blank" href="https://t.co/RxQi6tfup7">pic.twitter.com/RxQi6tfup7</a></p> <p>– Lily Ray 😏 (@lilyraynyc) <a rel="nofollow noopener" target="_blank" href="https://twitter.com/lilyraynyc/status/1430611513262460932?ref_src=twsrc%5Etfw">August 25, 2021</a></p> <p>Advertising</p> <p>Continue reading below</p> <h2>Wrong position in title tag</h2> <p>So many complaints have flooded in that Google started a Webmaster Help Forum discussion where publishers can point out bad title tags in search results.</p> <p>A publisher with a local site that has multiple placements noticed that Google rewrote title tags and used the wrong placement.</p> <p>Having the wrong position in the SERP title is bad because a user does not click on the search result when it shows an urban position that is not the one they are looking for.</p> <p>The discussion post says:</p> <p>Hi, the recent change of titles does not correctly represent the ‘brand attribute’ of the title. You’re adding – AAA Northern California regardless of search location. This business operates in several states outside the Northern California region. CTR has dropped significantly in these cases. ”</p> <h2>Google Missing Health-Related Titles</h2> <p>A particularly poor implementation of Google’s Title Tag update is in the healthcare sector. Google adds the word “vaccination” in the title to pages that deal with a disease, but not about vaccination against the disease.</p> <p>Advertising</p> <p>Continue reading below</p> <p lang="en" dir="ltr">. Hi <a rel="nofollow noopener" target="_blank" href="https://twitter.com/googlesearchc?ref_src=twsrc%5Etfw">@googlesearchc</a> <a rel="nofollow noopener" target="_blank" href="https://twitter.com/searchliaison?ref_src=twsrc%5Etfw">@ search liaison</a> <a rel="nofollow noopener" target="_blank" href="https://twitter.com/JohnMu?ref_src=twsrc%5Etfw">@JohnMu</a>, where is the best place to provide feedback on problematic page titles in SERPs? For a healthcare professional, it changes condition pages (eg “Influenza”, “polio”) to condition + vaccine (“flu vaccinations”). This is a major issue for YMYL content.</p> <p>– Jenny Hearn (@lagringaeterna) <a rel="nofollow noopener" target="_blank" href="https://twitter.com/lagringaeterna/status/1430456227180462081?ref_src=twsrc%5Etfw">August 25, 2021</a></p> <p lang="en" dir="ltr">It is imperceptible to most outside of those who are interested in search engines, but in this example:</p> <p>Google has taken what the site is about (‘flu’) and rewritten it into what they * think * it should be (‘flu vaccinations’).</p> <p>It seems small (other than maybe pro / anti-wax) but … <a rel="nofollow noopener" target="_blank" href="https://t.co/aN8CoTll2o">pic.twitter.com/aN8CoTll2o</a></p> <p>– dan barker (@danbarker) <a rel="nofollow noopener" target="_blank" href="https://twitter.com/danbarker/status/1430555310956158982?ref_src=twsrc%5Etfw">August 25, 2021</a></p> <h2>Capital letters</h2> <p>Search marketer Jennifer Slegg tweeted that Google inserted the wrong uppercase letter in the SERP titles, resulting in an awkward lowercase letter mixed with uppercase letters.</p> <p lang="en" dir="ltr">One of the strangest things about updating the title tag in Google is that I see far more titles without capital letters, even for the first letter, and it looks so weird. <a rel="nofollow noopener" target="_blank" href="https://t.co/iBaCWdAfzu">pic.twitter.com/iBaCWdAfzu</a></p> <p>– Jennifer Slegg (@jenstar) <a rel="nofollow noopener" target="_blank" href="https://twitter.com/jenstar/status/1428898026840416260?ref_src=twsrc%5Etfw">August 21, 2021</a></p> <h3 style="text-align: center">Screenshot of lowercase letters</h3> </p> <h3 style="text-align: center">Screenshot of the web page showing uppercase letters</h3> </p> <p>I checked the code of the web page and the mixture of uppercase and lowercase letters in the title is not found on the page. The awkward appearance of the title in the SERP is entirely to blame for Google’s algorithm.</p> <h2>Was Google’s title tag algorithm rushed?</h2> <p>There are so many errors reported by the publishing and search community that it is tempting to conclude that this particular algorithm update was not thoroughly tested.</p> <p>Google reportedly has thousands of search quality ratings. One would think that some of these bugs, especially in the sensitive areas of health and medicine, would have been detected and corrected before the update was rolled out.</p> <p>Is this a sign that Google is a little too confident in their algorithms?</p> <h2>Citation</h2> <p>Official Google Titlepocalypse Help Discussion</p> <p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p> </div> <footer class="entry-footer"> <div class="entry-meta bottom-meta clearfix"> <div class="post-meta pull-left"> <ul class="nav"> </ul> </div> </div> </footer> </div><!-- .article-inner --> </article><!-- #post-## --> </main><!-- #main --> <!-- Post Navigation --> <div class="post-navigation-wrapper clearfix"> <nav class="navigation post-navigation"> <div class="nav-links custom-post-nav"> <div class="prev-nav-link set-bg-img" data-src="https://marketing-ideas.org/wp-content/uploads/2021/08/6-easy-steps-to-dissolve-a-company-300x128.png"> <a 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