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Twitter adds more context on popular topics

Twitter adds more context on popular topics

Twitter is improving the way it keeps users informed on trending topics through a partnership with The Associated Press (AP) and Reuters.

By collaborating with the AP and Reuters, Twitter can increase the scope and speed with which it provides context to popular conversation topics.

Currently, Twitter explains top trends to a limited extent. This is accomplished by attaching additional information to the trend, such as a Twitter moment, a single tweet, or a written description.

Twitter aims to strengthen the delivery of this information in a few key ways:


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Scale: Users can expect to see more contextual descriptions of Twitter trends going forward. Speed: Information on popular topics of conversation will be provided in real time when they appear. Accuracy: This collaboration will allow Twitter to provide accurate information when facts are in conflict. Credibility: Links to reports from trusted sources will be provided more frequently.

In addition, Twitter will try to provide information on topics before going viral.

When there is potential for the topic to generate misleading information, Twitter will try to get facts out there before misinformation spreads.

“Instead of waiting for something to go viral, Twitter will contextualize the development of discourse in line with or in anticipation of the public conversation.”


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Twitter first rolled out explanations of popular topics back in September 2020. While they are useful at times, they do not appear for all trends, and they certainly do not appear in real time.

The issues with speed and scale are being addressed by the AP & Reuters collaboration, just as another thing Twitter needs help with – factchecking.

Much work is being done to control viral web content, and Twitter does not have the resources to do so internally. Even Facebook outsources its factchecking.

Currently, the Twitter curation team is responsible for adding explanations to popular topics, and they do not have the expertise of investigative journalists.

This is where AP & Reuters comes in. Now Twitter has resources available to get the facts out there before misinformation spreads too far.

During this initial phase of the program, AP and Reuters will focus on English language content.

Twitter says these efforts will grow over time to provide support across languages ​​and time zones around the world.

“We are committed to ensuring that when people come to Twitter to see what is happening, they can easily find reliable information. Twitter will be able to expand the scope and speed up our efforts to deliver timely, authoritative context across the wide range of global topics and conversations that take place on Twitter every day. ”


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Source: Twitter

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