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Top 20 Paid Media Companies in 2021

Top 20 Paid Media Companies in 2021

Google’s massive ads revenue doesn’t live in a vacuum. Alphabet, the parent company behind the leading search engine, raked in $104 billion in “search and other” revenues last year, which accounts for 71% of Google’s total ad revenue. If anything, this shows the strength of pay-per-click (PPC) marketing.

In this list, I’ve gathered the top PPC companies to help you get a feel for where the paid media world is, where it’s going and which awesome companies are leading the charge.

Read on to find out if one of my favorite PPC agencies will be your favorite too.

1. Ignite Visibility Tops the Best PPC Companies List

Based in San Diego, California, Ignite Visibility is the best PPC company because they scale based on return on investment better than any other. Through Ignite, you can get a custom pay-per-click audit and specific strategies. Plus, you can speak with a true expert about how to increase your revenue or leads (often also while cutting costs). Ignite is a premium partner with Google, Facebook, and Microsoft, which means you can get the scoop on PPC ahead of the curve. The agency has been featured on Huffington Post, Forbes, Search Engine Land, Entrepreneur, Inc. and more.

PPC Services Offered: Google Adwords, Bing, Display, Remarketing, Facebook Advertising, Paid Media

Additional Services: Amazon Marketing, SEO, Digital PR, Local SEO, Email Marketing, Conversion Rate Optimization, Website Development

Notable Clients: Tony Robbins, Wedding Wire, Mission Federal Credit Union, Lancer Skin Care

Based in Lindon, Utah, Disruptive Advertising is a premier PPC marketing partner that understands how advantageous it is to diversify the PPC platforms in your full-funnel digital marketing strategy. This makes it one of the top PPC agencies out there. The company works through both paid social and paid search platforms, the latter of which extends to Google, Yahoo and Bing. Disruptive largely works within certain industries including insurance, healthcare, legal, education, e-commerce, home services and finance.

PPC Services Offered: Paid Social, Paid Search on Google/Yahoo/Bing

Additional Services: Social Advertising on Facebook/Instagram/LinkedIn, Retargeting, Ad Creative, Website Design Testing and Development, Web Analytics, Simple and Effective Reporting Dashboards

Notable Clients: Adobe, Death Wish Coffee, Three Bird Nest

Based in Washington, DC, PBJ Marketing works within industries like B2B, B2C, consumer goods, e-commerce, education, entertainment, fashion and retail, food and beverage, technology and more. The agency specializes in different kinds of ads like mobile, display, native and video. With a team of fully certified PPC experts, they’re able to give clients 360-degree support.

PPC Services Offered: E-commerce Marketing, Google Adwords, Search Engine Marketing, Social Media Advertising, Mobile Ads, Display Ads, Native Ads, Video Ads

Additional Services: Offsite SEO, Onsite SEO, Social Media Management, Website Design

Notable Clients: Hotels Worldwide, Innovations, Yale Medicine, Chegg, University of Maryland, Nuclear Energy Institute

Savage Global Marketing is based in Fort Lauderdale, Florida and prioritizes PPC management as one of its top offerings. Savage says it’s ranked in the top percent of agencies globally, and has been recognized by Cluth.co for excelling in the B2B and creative spaces. Savage’s ROI-focused marketing strategies are a key part of any path they take. The company focuses on Florida-centric industries like automotive and travel.

PPC Services Offered: Google and YouTube Ads, Amazon Ads, Facebook and Instagram Ads, LinkedIn Ads

Additional Services: Web Development, Amazon Store Setup, E-commerce, Email Marketing, Creative Packages

Notable Clients: Threads 4 Thought, Bella Dahl, Taco Bell Cantina, Wyndham Resorts, Cadillac, Ford, Monterey, Lauderdale Marine Center

Denver PPC is a hyper-specialized PPC advertising agency and certified Google Adwords company based out of—you guessed it—Denver, Colorado. The company prides itself on combining data and marketing expertise to deliver guaranteed results. It’s extremely targeted in its expertise, which differentiates it from other, more generalized digital marketing top PPC companies that offer a wider range of services. Denver PPC treats every ad dollar spent as though it were coming from its own bottom line.

PPC Services Offered: PPC Management, White Label PPC Services, Facebook Advertising Management

Additional Services: PPC is all Denver PPC does!

Notable Clients: Various attorneys and home services using PPC services

Two Trees PPC is a small agency based out of Sacramento, California. They specialize in Google Adwords, Facebook and Twitter advertising—with a real focus on conversion data to ensure that every PPC dollar gets the best return. Whether or not you decide to be a client, take a peek at the company’s podcast called MarketPlay with Meryl Hathaway. The podcast shares the stories of hard-working entrepreneurs and industry leaders, with a goal to inspire fellow business owners to keep on at their dreams and make their businesses better.

PPC Services Offered: Google Ads Management

Additional Services: SEO, Website Design and Development, Social Media Ads, Email Automation, Audience Intelligence, Content Creation

Notable Clients: William Jessup University, Expert Plumbing, Attorney Roland Tiemann

PHD of Chenies Street, London is an innovator in media planning and buying. Back in 1990, they launched as the first planning-led media agency in the UK. Today, they have more than 6,000 employees. PHD offers a lot of specialist services outside of the media planning and buying umbrella, PPC included. PHD is an M&M Global Awards shortlist and is even dabbling in the world of cookieless marketing.

PPC Services Offered: General PPC

Additional Services: Content Creation, Direct Response, International Planning and Buying, Campaign Management, Sponsorship Negotiation, Sports Marketing.

Notable Clients: Dove, Canadian Tire, Volkswagen, Clorox, Old Navy

iQuanti Inc. is based in Jersey City, New Jersey and focuses on superior digital performance-driven by advanced analytics and modeling. Their cross-channel campaign execution and goal-oriented programmatic display prove helpful in their PPC campaigns. iQuanti’s account teams are digital experts with experience on the client, agency and vendor sides. They’re experienced in demand generation, digital acquisition and experience optimization. To keep things seamless, iQuanti’s paid media engagements are managed by a single point of contact.

PPC Services Offered: Display Ads, Paid Media

Additional Services: SEO, Conversion Rate Optimization, Search Engine Marketing, Web Analytics

Notable Clients: Chase, Citi, LG, Vineyard Vines, WebsterBank, Assurant

Based in Chicago, Illinois, 3Q Digital helps digital marketers capitalize on opportunities and sustain market leadership. They focus on the B2C, B2B, e-commerce and fintech industries. Recently, 3Q launched a new growth model aimed at driving scalable business growth for brands. The company ranks among the highest-scoring businesses on Inc. Magazine’s annual list of best workplaces. 3Q pushes their end-to-end digital solutions first and foremost, with PPC being an integral part of that.

PPC Services Offered: Strategic PPC Advisory and Paid Media Opportunity Analysis

Additional Services: SEM, SEO, Social Advertising, Display, Mobile, Analytics, CRO, Creative, Business Strategy

Notable Clients: Clients in the B2C, B2B, e-commerce and fintech spaces

Based in Hoboken, New Jersey, Education Dynamics is grounded in higher education, focused on adult and non-traditional students. They use digital marketing—including PPC—to help connect institutions with the right prospective students. In 2020, Education Dynamics brought a collection of recognized and trusted websites and inquiry portals into the EDDY family— including schools.com, onlinecolleges.com, onlinedegrees.com and classesusa.com.

PPC Services Offered: General PPC Services

Additional Services: Organic Search and Social, Conversion Rate Optimization, Nurturing, Awareness Media, Inquiry Management, Market Research

Notable Clients: A regionally accredited university in the northeast, Private multi-campus & online university

For automotive dealerships, Dealer.com is a key player in the list of top PPC agencies, and their solutions fit the bill. The full-service marketing agency for car dealerships is based out of Burlington, Vermont and has the know-how to capture demand from in-market shoppers searching for inventory or service. Dealer.com uses PPC to target in-market shoppers for local service and send exactly the right message on vAuto data. The agency is a Google SMB Premier Partner and a Bing Elite SMB Partner.

PPC Services Offered: Diverse ad types to reach consumers searching for critical information

Additional Services: Website Design and Optimization, Managed Services, Strategy and Partnership, Retargeting and Display, Social Media Advertising, Video Advertising

Notable Clients: Downey Hyundai, Carl Cannon Chevrolet Buick GMC, Kerbek Subaru, Bergey’s Buick GMC, BMW of Westlake

G5 is rooted in Bend, Oregon and delivers smarter marketing for multifamily, self storage and senior living operators. As the leader in real estate marketing optimization, G5 is a predictive marketing SaaS company that uses AI and other emerging technologies to help marketers amplify their impact. The agency employs their Intelligent Marketing Cloud and continuous spend optimization to make the most of their PPC services for clients. G5 has been doing its thing for more than 15 years.

PPC Services Offered: Paid Search on Google and Bing, Paid Social on Facebook

Additional Services: Remarketing, Display Ads, SEO, Website Design, Analytics

Notable Clients: 8,000+ senior living and self-storage properties

DealerOn is another one of the top PPC agencies playing in the car dealership industry. They help more than 4,000 car dealers across North America get more leads and sell more cars more profitably. DealerOn’s Sales Driver service has consistently out-performed their customers’ prior benchmarks by 50% or more. Google Certified Account Managers help with the process, and the Google Adwords and Analytics reporting that’s integrated into their system delivers total customer transparency.

PPC Services Offered: Search Engine Marketing and PPC Campaigns

Additional Services: Remarketing and Display, Facebook Advertising, YouTube Advertising, Local SEO, Onsite SEO, Offsite SEO, Review Signals

Notable Clients: OEM partners include Acura, Alfa Romeo, BMW, Buick, Ford, Jeep and more.

Based in Miami, Florida, White Shark Media is a digital marketing agency helping all types of businesses grow with pay-per-click advertising and technology. They’re a Google Ads Premier SMB Partner and Bing Ads Authorized Reseller. Under their PPC management service, clients can access tools built with their business in mind.

PPC Services Offered: White Label PPC Services, PPC Management, Campaign Audits, Market Research, Campaign Building, Optimization and testing, Reporting Results, Expansion Strategy

Additional Services: Keyword-level Call Tracking, Google Analytics, Proprietary Reporting Software

Notable Clients: Various white label partners

DAC is a company from Toronto, Ontario. They leverage best-in-class digital media expertise to engage the right customers at the right time at a hyperlocal level. DAC has been named to the Contender in the Forrester Wave: Performance Marketing Agencies list for bringing a unique offering to multi-location brands.

PPC Services Offered: Paid Social

Additional Services: Local SEO, Analytics, Content Strategy, UX, Creative Storytelling, Customer Relationship Management, Email Marketing, Google My Business and Listings Management, Local Optimization Plans, Reputation Management

Notable Clients: La Maison Simons, XMedius, NetJets, Oak + Fort, Econofitness, Sylvan Learning, TaxSlayer

Stryde is a marketing agency from Draper, Utah that maintains a keen focus on e-commerce companies. It’s a small brand, but one that touches a whole slew of B2C clientele. For paid social advertising, Stryde uses a prespecified formula of cultivating, converting and retargeting. This path involves dynamic product ads, upsells and promotions. Meanwhile, their paid search advertising involves ad groups and keywords, ad copy, Google Shopping and remarketing.

PPC Services Offered: Paid Search, Paid Social

Additional Services: SEO, Enterprise SEO, Facebook, Conversion Rate Optimization, Search Engine Marketing

Notable Clients: Better Body Foods, Brydge, Poppy & Dot, IHG, IdealShape, Lucy Avenue, Alex and Ani, Presley Couture

Loud Mouth Media is based in Belfast, UK with offices in Glasgow and Dublin. They’re a performance marketing agency and Google Partner, and they’ve even won Best Small PPC Agency. With a team of more than 15, this small team doesn’t sacrifice results.

PPC Services Offered: Paid Search, Paid Social

Additional Services: Search, Display, SEO, Video, Social Advertising, Digital Strategy

Notable Clients: GT Omega, Four Star Pizza, Irish FA, Autoline Insurance, Tobermore, Speedy Reg, Titanic Belfast

Digital Third Coast is headquartered in Chicago, Illinois. They specialize in SEO, PPC and digital PR. It’s an ROI-focused operation, which means Digital Third Coast is able to make a measurable difference for clients. Many PPC agencies make money by encouraging more spending, but this agency aligns themselves directly with their clients’ growth and profit. They’re a Google Premier Partner and have won numerous US Search Awards.

PPC Services Offered: Paid Media, Paid Social

Additional Services: SEO, Digital PR

Notable Clients: Fertility Centers of Illinois, Bedside Manor Ltd., Intelligentsia, Standfast Tram, Olivet, Ann & Robert H. Lurie Children’s Hospital of Chicago

Based out of West Jordan, Utah, SearchBloom is an SEO and PPC agency with a focus on local and national businesses in the e-commerce space. It’s part of the Clutch.co Top PPC Agencies list and offers white-glove service. Each client has a dedicated analyst to streamline the customer service process and maximize accountability. Searchbloom also has free tools like a schema markup generator and keyword mixer. It also works with adaptive budgets and offers bidding management.

PPC Services Offered: Research and Discovery, Campaign Assessment, Campaign Structure, Budget Allocation, Creative and Ad Optimization, Reporting and Collaboration

Additional Services: Local SEO, National SEO, E-Commerce SEO

Notable Clients: Shirt Space, The Perfect Sleep Chair, Reflections Recovery Center, Gilman’s Kitchens and Baths, Nature’s Seed

Rounding out the list of the best PPC companies is Search & Gather, an agency based in Toronto, Canada. This firm is unique in that it specifically works with SMBs and startups. The firm sets aggressive goals for its clients and never rests until it has determined a strategy that achieves results. It works with Adwords (Google Premier Partner), Bing Ads, Facebook, LinkedIn, Instagram and Apple Search Ads.

PPC Services Offered: Paid Search, Paid Social

Additional Services: Landing Pages, Amazon Advertising, CRM Integration, Tracking and Analytics, Creative Testing

Notable Clients: Hi Mama, Spring Loaded, Top Hat, Shutterstock, University of Toronto, Jamstack, Green Standards

What puts these PPC agencies at the top?

For most of these PPC agencies, it’s their commitment to their clients and a honed focus on what they do best that differentiates them from others and makes them the best PPC companies out there. If PPC is new to you, check out Ignite Visibility for some killer resources on pay-per-click marketing. Until then, here are 8 steps to structure a paid media pilot campaign and improve your key performance indicators.

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