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The Only 5 Sales Email Templates You’ll Ever Need

The Only 5 Sales Email Templates You'll Ever Need

After years of hands-on experiences with sales emails, we put together a list of our favorite templates you can use to help you get started (even if “sales” feels like a dirty word), make genuine connections with potential customers, and close more deals. If you’re ever at a loss for words or want to make bigger moves in your audience’s inboxes, these are the only templates you need.

How We Found The Best Templates

Starting with 15 of the industry’s best sales email templates, we narrowed them down to our top five picks spanning different sales approaches. All of our favorite email templates come from reputable sources with years in the sales game and case studies to back them up. So, you can rest assured that all of the templates on our list are high quality and reliable.

We also paid close attention to how easy they are to use. We even wrote a test email based on each sales template framework to ensure it actually produces high-quality results we feel comfortable using ourselves.

If our final emails felt boring or uninspired, the template didn’t do its job and we didn’t include it in our list.

After all, the point of an email template is to give you a fresh angle to pitch your products, yourself, and your business with the added benefit of speeding up the process and eliminating guesswork.

We also kicked generic templates that anyone can come up with to the curb. Too complicated or too narrow? We made sure not to include those as well. We focused on rounding up only the highest quality templates for different situations to help you navigate the entire sales cycle with ease.

Template 1 — The Best For A Story-Based Sales Approach

The Story Email by Ben Settle on Copyblogger

Why It Works

Storytelling is one of the most effective ways to sell just about anything. People have loved stories for centuries, and we tend to connect to those stories much better than a typical sales pitch. Stories work great when they’re done well. Unfortunately, most people don’t do it well. You’ve probably seen hundreds of these (some done well and others… not so much) in your inbox.

Thankfully, Ben Settle goes out of his way to turn you into a “storyselling” pro with his Story Email template.

When you tell a relatable story with the right emotional pulls, your reader knows you get them. When you can let your reader know you get them and have a solution to their biggest pain points through a story, you don’t really have to do any selling. Ben Settle’s template follows the slippery slope technique. It starts by reeling them in and hooking them until they can’t help but read the rest of your email.

One of the main reasons we love this template is that it doesn’t feel salesy. You’re not pulling any “used-car salesmen” tactics or anything like that. All you’re doing is telling a story. And those who resonate with your words won’t hesitate to click “buy”.

This template also includes a powerful subject line— a key factor in whether your email gets opened in the first place. 

The Best Features

It draws on your customer’s emotionsIt helps your customer visualize your product as their solutionEasy to personalize to just about any real story unique to you that you can relay over email

To get Ben Settle’s full Story Email template, head here and copy and paste it into your ESP. Then personalize it until you have a polished email ready to send as part of your sales funnel. Oh, and once you’re there, don’t forget to check out his two other equally powerful examples. 

Template 2 — The Best For Making An Introduction

If You Want To Make A Sales Introduction by HubSpot

Needless to say, HubSpot is a leader in the marketing industry. So it’s probably not surprising we’ve included one of their email templates in this list. At some point in your sales journey, you’ll have to send an email introducing yourself to build rapport with your prospects. And that’s exactly what this email template helps you do. 

Why It Works

The reason why this email works can be boiled down to two things: it’s specifically personalized to your prospects’ needs and it contains a clear CTA, or call to action, at the end. Going out of your way and taking the time to include personal details in an email shows you didn’t just hit send on an impersonal message meant for anyone and everyone.

Instead, you’ve shown your customer you’ve gone out of your way to learn more about their needs and you’ve made it clear you want to get in contact with them within a certain time frame. The results? This nudges your prospects to take action and actually hit the reply button. 

While an introductory email might not get you straight to a sale, it can be a pivotal first step in ensuring you ultimately close a deal down the line. 

The Best Features

Short and to the point with only four complete sentencesContains bullet points for easy scanningAn interesting subject line that invites higher open rates

Head here to swipe a copy of HubSpot’s Sales Introduction email. It also wouldn’t hurt to look through the rest of their list for additional examples. 

Template 3 — The Best for Cold Email Outreach

Cold Email Template by Pipedrive

Pipedrive offers powerful Sales CRM solutions to businesses looking to grow and close more leads. As you can guess, they know a thing or two about sending effective sales emails to get the job done. Their Cold Email template made it on our list for a few easy reasons. 

Why It Works

At this point, you already know or are maybe even familiar with sending cold emails. They’re necessary, as you don’t always have a warm prospect to send an introductory email to. But that’s alright. Sending a cold email can be just as effective in helping you close a potential sale.

Pipedrive’s Cold Email template helps you get your message to the sender as succinctly as possible—without a single extra word in the mix.

The email starts with a statement showing you take their time seriously. In the body of the email, you name your biggest differentiator as a business instead of rambling on with no end in sight.

And as an effective closing statement, it asks for a brief meeting on two very specific days—as opposed to leaving the details of the meeting up to them. At this point, you’re probably starting to see a pattern with these sales email templates. They’re structured to make it as easy as possible for your prospect to say yes. 

Knowing how to do that in a short email can be a powerful tool in your sales toolbox, and it’s a skill worth refining. 

The Best Features

Short and directA clear and specific call to action in the endIncludes your product’s main selling point

You can pick up the full email template on Pipedrive here. Make sure you also check out their Follow Up and Materials After Contact templates too.  

Template 4 — The Best For Selling With A Case Study

The Case Study Email by Andrew Warner At Mixergy

Mixergy showcases the advice and stories of some of the best entrepreneurs and startup founders. The creator, Andrew Warner, provides a great example of a case study you can use as a template for your own sales emails. 

Why It Works

Now, before you shy away from sending a case study email because you think it seems like too much work, hear me out. Your case study email doesn’t have to be an encyclopedia of your whole business. It simply has to showcase a scenario where your business fixes the exact problem your prospects are dealing with. 

You can do this in a variety of ways, but Andrew Warner’s example is a great guideline on how to do it effectively. While I said your case study doesn’t have to be long, you shouldn’t be too afraid of filling in the details either.

Case studies exist for a reason: People love seeing how something worked for someone else before they even think about investing their own money into that thing themselves. 

Think of a case study as an in-depth sales testimonial, with plenty of proof and receipts to back it up. Summed up in one word? Powerful. That’s what a case study sales email can be when you take the time to craft it carefully and include it in your sales pipeline. 

The Best Features

Shows your product in actionLets your prospects know what’s possibleAdds credibility to your product offering or service

Read the case study email here to get started writing your own with business results from the past you can pull from. 

Template 5 — The Best For Selling Through Webinar Registrations

Register For Live Webinar by Salesforce

You might be familiar with Salesforce. In fact, you might even use them as your preferred CRM solution. Either way, Salesforce is a leader in the marketing space as far as creating helpful sales tools goes. On their site, they’ve provided a free list of eight email templates you can download and use for free. Here’s a bit more on why their webinar template specifically caught our eye. 

Why It Works

Even in 2021, webinars are still a great way to bring in leads and grow your sales. They’re convenient for both parties and can be reused as needed as a powerful sales tool. Hands down, using email to get your webinar seen by more prospects is a great way to bring in more sales, or at the very least get you closer to one. 

The beauty of a webinar email is that it doesn’t have to be long, witty, or super explanatory. It only has to pique the interest of your prospect enough to get them to watch.

Salesforce does this perfectly by crafting a sales email template that’s short, sweet, and right to the point. It doesn’t pull any punches, and it doesn’t bore your prospects to the point where they simply end up clicking away. Now, depending on where your prospect is on the sales funnel, the webinar email template can be followed up by the pre-recorded webinar link. Luckily, Salesforce also includes one in its free pack of sales email templates. 

The Best Features

Short and directStates what benefit the customer will get out of itNo nonsense subject line that lets them know exactly what the email is about

Get a copy of the full webinar template on Salesforce here. Feel free to use the rest of their templates and experiment with tweaking each one as you send them to your customers.  

To conclude our list, you don’t have to be the reincarnation of David Ogilvy to write exceptional sales emails that get results. You just have to stick with what works, experiment, listen to and analyze the feedback you’re getting from your emails, and refine as necessary. 

The math is simple, really. The more you practice writing sales emails, the better you’ll get. Using effective sales email templates to get you started is a great place to begin. 

Here’s a quick recap:

For story selling, use this story email template on CopybloggerFor making an introduction, use this email template from HubSpotFor cold email outreach, this email template from Pipedrive works greatFor selling with a powerful case study, use this template by MixergyFor Webinar registrations, use this email template by Salesforce 

Feel free to bookmark this guide so you always have access to a list of some of the best sales email templates you can use to supercharge your sales efforts. With a few templates to get you started, there’s no reason why you shouldn’t be able to craft exciting emails that bring in sales. 

This article was written by today’s Daily Eggspert.

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