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The Google Search Console adds link to AMP Page Experience Guide

The Google Search Console adds link to AMP Page Experience Guide

The Google Search Console now directs website owners to additional resources when debugging AMP page experience issues.

As of today, the Search Console links to the AMP Page Experience Guide in areas where website owners might find it useful.

For example, a link to the wizard appears when examining URLs in the Page Experience and Core Web Vitals reports.

Clicking the link triggers the AMP Page Experience Guide to open a report that helps with bug fixes related to Google’s most recent page experience update.

The AMP Page Experience Guide provides additional optimizations that are recommended to provide an optimal user experience.

Ultimately, this integration will make it easier for website owners to act on performance issues reported by the Search Console.


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As Naina Raisinghani of The AMP Project says in a statement, AMP aims to adhere to all best practices, but it is difficult to achieve within a single framework:

“As the page experience signals roll out, AMP project contributors around the world are dedicated to ensuring that website owners get the best shot at a high-performance experience when creating AMP pages. But like many other frameworks, AMP cannot implement all best web development practices.

To get the strongest possible user experience on your AMP pages, we encourage all website owners to implement additional optimizations as recommended by the AMP Page Experience Guide. ”


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The AMP Page Experience Guide was first published last year and is continuously updated with action insights gained by analyzing the performance of AMP sites.

An example of a recent addition to the guide is custom font loading recommendations to help website owners optimize LCP and CLS.

If you are not familiar with the AMP Page Experience Guide, here is a brief overview of the key details.

Related: Google AMP & SEO: Everything You Need to Know

What is the AMP Page Experience Guide?

The AMP Page Experience Guide is a tool developed by The AMP Project that analyzes URLs to see if they meet Google’s page experience criteria.

It then provides feedback based on its analysis to help website owners improve the page experience on their AMP pages.

The tool is AMP-specific, which means it is able to offer recommendations that do not apply to non-AMP sites.

Since it is AMP specific, it does not work with plain HTML pages. If the tool detects a URL that is not an AMP page, it will direct the user to PageSpeed ​​Insights.

To perform the page experience analysis, the AMP Page Experience Guide uses publicly available APIs such as Google’s PageSpeed ​​Insights, Safe Browsing, and mobile friendliness testing.

Since there is no public API available to review intrusive intermediate ads, site owners are asked to manually review the Ads Experience report.


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The tool also uses an open source API called AMP Linter to analyze URLs for AMP-specific ways to enhance the page experience.

This integration with the Search Console can help more website owners implement the fixes they need to take advantage of Google’s new ranking signal.

Given that it’s not part of Google’s official toolkit, the AMP Page Experience Guide may not have been on the radar of every site owner.

But it is clear that Google is logging off using the tool, as stated in the direct link in the Search Console.

Source: AMP Project

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