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Humans make quick judgments in as little as three to four seconds. So you can imagine how challenging it is to come up with an original company name that makes a strong positive impression in a time period that is almost not enough to say hello. The good news is that company name generators can offer thousands of creative suggestions to help you take the first step toward building a memorable and profitable brand.
Why company name generators are so important
Before we dive into company name generators and their meaning, let’s discuss whether a name really has the power to determine whether your business will succeed or fail.
A study on behalf of the Society of Personal and Social Psychology, Inc. found that stocks with easier-to-pronounce names outperformed stocks with names that were harder to pronounce. Experts analyzed 700 stocks between 1990 and 2004 and found that those with the simplest names on the first trading day earned 11% more than stocks with the most difficult names. This difference increased to 33% during the year.
Consider this example: Mint and Wesabe were two start-ups that aimed to help individuals track their personal finances. Both showed enormous potential, but only one is still in play right now. A senior official at Mint credits their short and well-known name as one of the main reasons why the company triumphed over Wesabe and became more successful.
It is difficult to name your new business even in the most basic of circumstances. You need to consider various factors – authenticity, memorability, patenting potential and relevance – to come up with the very first element of your brand that your customers will encounter.
This pressure can probably stop your creative juices from flowing. Other times, you are simply uninspired or struggling.
Enter company name generators.
Company name generators are brainstorming tools that give you a list of new words and combinations that get you ready to name success. It gives you a list of relevant and really great ideas – completely free – to help you name your business.
What’s more, you’ll get these unique, catchy name ideas within seconds.
Normally, you would have spent hours brainstorming, shopping, and researching potential names. But since a name generator has already done all the hard work for you, you will see a (long) list of potential names as soon as you press “Search”, removing guesswork and hours of creative soul searching.
All you have to do is browse through the list and choose the name you prefer the most.
You can also fine-tune your company’s name search by industry and location to get more accurate and relevant company name suggestions. Most company name generators have filters for this, so you can customize your key search.
The best brand name generators can even keep the SERPs happy!
These tools can introduce SEO keywords to your business name and ensure that your business shows up on the best results for targeted keywords. When your business appears on the first page of e.g. Google, you are likely to get more traffic, which can translate to more business and increased revenue.
Quick tips for successful use of company name generators
A company name generator is a very straightforward tool. You enter the keyword or phrase and click the CTA button to start generating results. There are some tricks to ensure that this tool works to your advantage.
Go through as many name suggestions as you can
Do not go with the very first name that appears on your screen. The first position in any potential name does not mean that it is better than the others. Rather go through the entire list – or as many as you can – and use deductive justification to make the right choice.
Company name generators use algorithms to take the specified word or word and give you variations based on existing company name patterns. They can also mix them in different combinations and synonyms using AI.
As such, the results vary. Some names will be exciting and creative; some will be confusing. You need to filter the results using your reasoning.
Let us explain this using an example.
We used a company name generator for some creative ideas about company names that revolve around “Rose.” We really like the suggestions for “Rose Stylings” and “Rose Contours”, but other names on the list like “Rose Art and Craft” sound too elementary.
Be creative with the keywords or phrases you enter in the name generator
Just because you brainstorm a name for your business does not mean you have to stick to your company’s product or service. On the contrary, your company name can be inspired by many things – a childhood memory, foreign names or even your dream travel destination.
Think of it this way: Your company name will be the first thing that catches a potential customer’s attention, but it’s the story behind it that will keep them engaged.
See for yourself and the purpose behind your entrepreneurial journey. Search for hidden gems that would make excellent business games. Be imaginative.
Another good tip is to write a slightly different phrase each time you get a set of results that you are not happy with. These tools are free and do not have a minimum limit on the number of times you can run them, so you do not have to worry about paying extra fees.
Do not limit yourself to just one company name generator
You will find endless company name generators online. Therefore, it is not necessary to limit yourself to the results of a single tool. Try as many tools as you can and keep searching until the perfect name idea comes up. Do not settle for any name. Choose something that is special and suits your business to T.
For starters, we highly recommend BusinessNameGenerator.com and Brandroot.
Well-named BusinessNameGenerator.com works with multiple keywords to provide you with an interesting list of appealing and relevant naming ideas. You can also check the availability of potential names of domain names immediately with GoDaddy.
What’s more, it also allows you to filter your name by number of characters, word count and industry. You can save your searches and create a list of favorites for later review.
Brandroot is another excellent company name generator that offers over 50 different industry categories, random name ideas, popular names and keyword searches. The interesting thing here is the tool that lets you search by price; the higher your budget to spend on a company name, the more choices you have.
Some of the names you see also show you a font design and / or logo. The site assesses every opportunity for mass appeal and potential recognition, and gives you a list of highly targeted and attention-grabbing naming ideas.
Do not underestimate the appeal of simple names
Company name generators often provide several basic name suggestions like Rose Home Decor or Little Peach Baby Boutique. However, these may work for you depending on how you plan to place your services.
For example, if you have a practical, straightforward audience and a simple product offering, it’s probably a good idea to stick to a simple name. These names can also strike a chord and remind your customers that they support a local small business – one with a family and an entrepreneurial dream.
Long-term strategies for naming your business
Company name generators give you a long list of potential names. You need to use your reasoning to list relevant relevant. Read on as we show a few tried and tested strategies for zero on a good company name.
Do market research
Naming a business is a creative process. You need to give your brain some frame of reference or ideas on what name would work best for your brand. Also consider popular brands and company names, for the last thing you want is to choose a name that reminds your target customers of a bigger brand.
Here is a list of ways you can research the market:
Perform a quick Google search using keywords such as “hottest startups in 2021” or “top companies in the world.” This will return hundreds of the newest and best company names doing well in the market. Go through each of them to identify what makes them click and stand out. Use Google Trends to see how different brand names and words perform in terms of global and local interest over a given time period. ProductHunt can be your one-stop-shop to get fresh and most creative name ideas. The site displays a stream of new startups with a name and tagline. Look at the number of “upvotes” to understand which names click most with the public.
Another crucial aspect of market research is competitor research.
Make a comprehensive list of real competitor names, especially companies close to you in geographical proximity. It is best to avoid using names that sound too similar to those on your list.
Think long-term when choosing company names
Try to explore as many name types as you can to find the perfect match for your business.
The good news is that several categories of company names have already been defined, so you do not have to worry about reinventing the wheel. You can choose proven founders (Toyota), use fictitious names (Starbucks) or even acronyms (IBM). There is plenty of room for creativity!
That said, we recommend thinking from a long-term perspective and avoiding text-speaking or “cute” ideas.
Sticking to genetic or common names can be good for SEO and immediate understanding of your offer. But they will not be so good for branding if you end up choosing emotionally meaningless or unexciting names.
Avoid special characters using word alternatives (replacing words with numbers like 2 instead of for) or text-abbreviated abbreviations (BRB, GR8, ATM).
Check availability to ensure consistent branding
Your potential business name should have a domain name, social media and mobile app name availability. In other words, if you choose to name your business “Rose Contours”, you must have a domain name, handle on social media and the name of the mobile app available under the same name.
Try downloading .com to your domain while you are doing this. This is because a .com extension makes your site look more professional than using alternatives like .net, .biz or .org.
Also, never ignore a legal or trademark dispute. Once you have listed the names, go to the USPTO website to make sure no other company is using what you like. Trust us, it will save you from heartache and be punished.
Using a company name generator will hopefully help you reset a good name for your business.
The next step is to file a name service (if you do not plan to start your business right away) and register your business as a legal entity. You can register your company as an LLC, sole proprietorship, partnership or company that also automatically registers your company name.
Next, secure a domain to host your business website. You have two options here: You can either sign up for a web hosting service that offers a free domain like Bluehost, or purchase one through a domain registrar.
Here are a few CrazyEgg guides to guide you through the next steps: