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Spotify goes into social sound with Greenroom

Spotify goes into social sound with Greenroom

Spotify is now competing in the social sound space with the launch of Greenroom, which allows for the conversion of live chats into podcast footage.

While this is a new product from Spotify, it is more of an acquisition of an existing app rather than the launch of something that was built from scratch.

Back in March, Spotify bought company Betty Labs, which owns a sports-focused audio app called Locker Room.

Using Locker Room’s existing code, the app has been given a new coat of paint and many upgrades to make it Spotify Greenroom.

Anyone who has previously downloaded the Locker Room app will see that it has now become Greenroom.

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Greenroom is no longer just for sports fans and has a wide range of interest groups on all sorts of topics.

Here’s more about this new effort from Spotify and how it differs from existing social audio tools.

What is Spotify Greenroom?

Greenroom allows Spotify users to join and host live audio conversations with groups of people from around the world.

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Users can sign up for Greenroom with their Spotify credentials. At first login, users are guided through a built-in process that helps the app tailor content to individual interests.

It offers the same key features as other social audio offerings, such as Clubhouse, Twitter Spaces and Facebook’s Live Audio Rooms.

Greenroom’s rooms can currently host up to 1,000 attendees, and the number could grow as the app matures.

Spotify’s new app is not just a clone of other social audio tools. There are a number of unique features that set it apart from the competition.

What makes Spotify Greenroom different?

The main difference between Greenroom and other offerings like Spaces and Clubhouse is that the live audio sessions are recorded by Spotify.

This allows users to turn their rooms into podcasts that can be listened to on-demand via Spotify at any time.

With this option, Greenroom reduces the barrier of access to podcasting to almost nothing. All you need is a microphone and a Spotify account and you’re ready to go.

Live audio sessions are not recorded in other apps, which has got the clubhouse in hot water for moderation issues.

Another unique feature is a live text chat that users can join while listening to other speech.

This is similar to streams on YouTube and Twitch, where users can chat with each other while watching the live video feed.

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Spotify is encouraging the use of Greenroom with the launch of a ‘Creator Fund’ that helps live sound creators get paid for their work.

The Creator Fund is scheduled to open this summer. Anyone interested can sign up in advance.

Greenroom will evolve as Spotify learns more about how creators and listeners use the app. New programming is said to be on the way, spanning music, culture and entertainment.

More features will be added later in the summer. The app is currently available on iOS and Android in 135 markets around the world.

Although the app is available worldwide, it is currently limited to English. Language settings expand over time.

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Source: Spotify

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