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Six Tips for Your TikTok Marketing Strategy | Marketing-Ideas Marketing

Changes in the Facebook & General Consumer Landscape

Prior to 2020, most U.S.-based influencers and companies were not very aware of TikTok. While the app hit as many as 1 billion downloads in February 2019, many of these global users existed outside the United States.

However, with the COVID-19 pandemic in 2020, more and more users in the US started signing up for TikTok accounts to stay entertained. In July 2020, TikTok launched the Creator Fund – which gave influencers and brands the opportunity to make deals and make money on their content.1

Fast forward to today, and TikTok is now the number one social media platform in the app store.

With such a sharp increase, it would be a missed opportunity for companies to omit TikTok from their marketing strategy. However, getting started with this new app is not always easy for beginners. Take on the fact that going viral on TikTok can often seem completely random, and you are left with quite a few questions for your marketing team.

Fortunately, you have come to the right place if you are looking for answers. Read on for a crash course on how to develop a TikTok marketing strategy.

# 1 Use Hashtags

Hashtags contribute greatly to the content that lands on the TikTok for you page (FYP). Trendy hashtags will also be lumped together and displayed on the discovery page, so it’s crucial to pay attention to these keywords when using TikTok for a marketing campaign.

While many users tend to throw any trend hashtag into the caption of their TikTok video, this is not necessarily the best tactic to get impressions or brand awareness – especially for marketing purposes. Instead, you will be selective as to which hashtags you choose to include. The best way to do this is by studying other videos under the same hashtag, noting trends and trying to recreate them in a way that shows your unique brand.

# 2 Know this audience

The TikTok audience is much younger than many other social media platforms. With 60% of users aged 16-24, it is important to understand the unique challenges of marketing to gene Z.2

It is also crucial to note that by 2022, 74 million people in the United States will be members of gene Z, making it the largest generation in history. So how do we leverage our digital marketing efforts towards this age group?

While many people consider Generation Z to be strictly children, this view is actually incorrect. Gen Z is made up of people born between 1997 and 2012. This means that our oldest Gen Z members are currently in their early 20s, which is an ideal demographic for a variety of industries.

Gen Zs are considered trendsetters. They understand the internet better than anyone else because they were brought up with it. If you want to market towards this group of individuals, keep a few things in mind: 3

Keep it relaxed – Gen Z’ers have grown up in a world where everything is at hand. This means that it can be difficult to sell younger people on certain topics, especially when they themselves are able to conduct the research. To appeal to this age group, you want to keep things relaxed. Do not try too hard to sell your brand. Instead, make it seem like your brand is already trendy. Keep marketing tactics effortless, cool and authentic. This will help you build an ethos that resonates with the younger generation. Keep it fast – The whole point of TikTok is that it’s fast and accurate. Do not use the TikTok app to try to create a long, in-depth ad. Keep it simple, keep it short, and make sure your viewers do not scroll to the next video. Keep it updated – If your marketing campaign consists of outdated trends, memes and pop culture references, you will be written off as out-of-touch by gen Z viewers. It is important to have a team member who can dedicate their time to staying on the pulse when it comes to trends. Keep it sustainable – Many members of gene Z are more environmentally conscious than their older counterparts. If you want to reach a younger audience, it never hurts to focus on sustainability and products with a smaller CO2 footprint.

# 3 Reach out to influencers

It’s no surprise that influencers are everything when it comes to social media, especially TikTok. Popular creators like Charli D’Amelio, Addison Rae and Khabane Lame are just a few names that come to mind and these influencers have followers of up to 100 million. So if you really want to maximize your visibility, you want to reach out to a content creator who has already built up a large following.

It can be difficult to reach the younger audience on TikTok, especially since many of these users are used to scrolling through ads on a daily basis. Instead of running a marketing campaign alone, it is recommended that brands create deeper relationships with larger content creators. One of the best ways to do this is to send out promotional packages.

Promotional packages are an easy way for influencers to try new products and promote them to their audience. Many content creators will negotiate with brands to receive these packages. In return, creators will create ads and unboxing videos to showcase the products.

Choose the right influencer

It is also important that brands take the time to research influencers before deciding on a spokesperson for their business. You want to make sure the target audience you reach through an influencer is the right TikTok demographic for your brand. For example: 4

Beauty Brands – Beauty brands will often reach out to either professional makeup gurus or young female influencers. Promotional packages can consist of makeup, skin care products or hair extensions that can be shown in instructional videos. Meal Set – Meal set brands, such as Freshly or Daily Harvest, typically reach millennial influencers and family channels to reach a slightly older audience of individuals living on their own. Fitness brands – Fitness brands like Gymshark often reach out to athletic influencers who wear the clothes for sponsored videos. An easy way to showcase these products is through workout guides on the fitness site of TikTok (sometimes referred to as GymTok). Amazon – To reach a larger audience, Amazon has chosen to partner with members of David Dobrik’s vlog team. Most notably, they have sponsored sketches created by influencer Jason Nash, which has followers of all genders in gene Z and millennial demographics

While the opportunities do not stop here, these are just a few examples of how influencer marketing can be used to reach a specific audience.

# 4 Use effects

One of the more unique aspects of TikTok is their library of different visual effects. While these may seem independent of marketing, they can actually be used as a powerful tool to gain views.

Here’s the thing: When you watch a video with an interesting effect on it, you can click on the effect. From there, you will be taken to a new page full of other videos that have used the same effect. Many users will see interesting thumbnails and find themselves clicking on other videos in the collection, solely out of curiosity.

If a brand can get their video on one of these discovery sites, they can increase their views through this method alone. Not to mention, some of these visual effects can be quite noticeable – so it never hurts to try them!

# 5 Use humor

Humor is one of the most influential strategies you can use in your TikTok marketing campaign. Although a video is clearly sponsored by a brand, many users will continue to see if the story is interesting enough – and especially if it makes them laugh.

Brands can get a bigger view if they incorporate relatable, down-to-earth humor into their marketing videos. Try making a short, well-crafted sketch that acts as an advertisement. This way you will sell your brand while giving the viewer an enjoyable experience.

# 6 Engage with other users

While it can sometimes be viral on TikTok, it can happen by pure chance, so the social platform does not differ from any other form of social media. If you make an effort to get in touch with other users, you will have an easier time building a significant following.

If you’re struggling to get traction on the app, try some of the following techniques:

Follow more users, especially celebrities and content creators Leave unique, interesting or funny comments on other users’ videos. Like other users ‘videos Sew other users’ videos, or encourage followers to sew your videos. Create a trend, or recreate a trend started by other users Take other users in videos and comments (when applicable)

Refine your TikTok marketing skills with Marketing-Ideas

When it comes to an app as viral and unpredictable as TikTok, setting up a marketing campaign on your own is not always easy. Don’t worry – when it comes to how to advertise on TikTok and create a TikTok presence, that’s what our digital marketing team is all about.

Our digital marketing agency has the experience, expertise and strategy to help you create a unique and effective TikTok marketing campaign. From our powerful Nova marketing platform to our personal advice, we are here to help you all the way.

Get the most out of your marketing campaign and reach a larger TikTok audience today.

Sources:

Dexerto. The story of TikTok From Musical.ly to the number 1 app in the world. https://www.dexerto.com/entertainment/the-history-of-tiktok-1569106/ Wallaroo Media. TikTok statistics. https://wallaroomedia.com/blog/social-media/tiktok-statistics/ MNI. How to market to Generation Z. https://www.mni.com/blog/research/marketing-to-generation-z-it-s-time-to-forget-about/article_e1ec8b94-053f-11e9-9bbb-638dddb33ff3. html Social bakers. Brands that control TikTok. https://www.socialbakers.com/blog/brands-that-rule-tiktok

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