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Review of Mailerlite – Intuitive solutions for email marketing

Review of Mailerlite - Intuitive solutions for email marketing

Are you looking for an all-in-one digital marketing solution? If so, check mailerlite. Do not let the name fool you. It’s more than just email marketing software.

In short, mailerlite allows you to easily create dynamic emails, expand your online number, optimize content for your target market, sell digital products and automate workflows.

In this mailerlite review, I review the features of the product. Then I cover the pricing so you know how much of an investment you need to make.

mailerlite Review: Email Campaigns

For starters, mailerlite allows you to create email campaigns that build brand awareness, promote great content, and even sell products.

It all starts with a smooth drag-and-drop editor that you use to create beautiful emails. The tool shows you what your finished email will look like on both desktop and mobile platforms.

In other words: it’s WYSIWYG (what you see is what you get). It saves you the hassle of wondering what an email will look like when you finish editing it.

Additionally, mailerlite allows you to create the perfect email that will resonate with your target audience. Just drag the relevant design blocks to the canvas and update them to suit your marketing style.

You can also connect your e-commerce products using the editor. Highlight products on sale or the hottest items right now to increase top-line earnings.

The tool also allows you to create a custom newsletter section using headlines that resonate with specific recipients. It is a feature that allows you to take personal marketing to the next level.

When we talk about personalization, you can add custom fields to your emails that include the recipient’s name, company, or hometown.

And you have access to a rich-text editor that allows you to add links, bullets, images and styling.

mailerlite: Rich Text Review

If you are a power user, you will love the HTML editor. It allows you to add code to your email to create styling that can be harder to achieve with rich-text editor.

But you do not have to create everything from scratch. This is because mailerlite comes packaged with newsletter templates that you can use to get the ball rolling fast.

If you have created something good yourself, you can save it as a template and use it later.

By the way: mailerlite promises that it will regularly expand its gallery of newsletter templates based on marketing trends. So you can be sure that you have access to eye-catching templates going forward.

In addition, the tool also allows you to generate e-commerce marketing campaigns.

You can integrate mailerlite with WooCommerce or Shopify to synchronize data. Then you can send targeted emails based on your customers’ buying habits.

The product also helps you with a problem that plagues many e-commerce marketers: abandoned shopping carts. Just create an automated email campaign that sends a friendly reminder to customers who left their virtual carts without closing the deal.

mailerlite Review: Website Builder

In this part of the mailerlite review, I explain how the product helps you build a website that you can use to generate a major online follow-up.

Get the ball rolling by designing a website that works for your business. This feature includes the same type of WYSIWYG editor that I described in the previous section.

But mailerlite not only helps you design individual pages. It also helps you construct an entire site filled with great content that your audience will love.

And when you have exactly the desired design and content, you can associate your own domain name with the finished product.

If you do not have much in the way of design skills, you are not worried. Once again, you can choose from a portfolio of templates to help you get started.

By the way: this feature of the mailerlite tool also allows you to create landing pages for specific marketing campaigns and pop-ups that get a visitor’s attention.

The tool also includes embedded forms for purchase or lead capture and subscriber management.

mailerlite: Website Builder Tool

Email automation

In this part of the mailerlite review, I explain how the tool saves you time with automation features.

If you are not familiar with email automation, it is meant to guide customers from the initial curiosity to buying every step of the way.

One of the best examples of email marketing automation is a so-called Drip campaign. It is a campaign that sends targeted emails to potential customers over time, leading them further down the sales funnel with each email.

You can do it with mailerlite.

However, it is not the only type of email automation available with the tool. You can create automated emails based on actions taken by individuals.

For example, you can send a welcome email when a new subscriber joins your email list. This is typically a good policy.

Additionally, you can send a different type of email when a subscriber clicks on a specific link in an email.

You can even send emails on a specific date.

But best of all: You can create complex workflows to generate highly targeted emails to individuals within specific market segments. This is where you can outperform your competitors.

Divide test tool into mailerlite

In this part of the mailerlite review, I explain how the tool helps you optimize your campaigns with split testing.

If you are not familiar with split testing in email marketing, it is a testing strategy that sends two different versions of the same email. Then after a while you check to see which version got the most openings, exposures and clicks.

If there is a clear winner, send that version of the email to the rest of the recipients.

With mailerlite, you select the email versions you want to include in the experiment. They may vary depending on the subject line, the name from or the email content itself.

Then you choose the size of your test group. Let emails roll out to people in that test group and select the winner automatically.

The tool also allows you to see results with split testing so you know you are making the right choice.

mailerlite: A / B Split Testing

Mailerlite reporting

Finally, mailerlite includes a reporting component that further helps you optimize email campaigns.

Use the reporting feature to track openings and clicks. You even have the option to view results by device (webmail, mobile or desktop).

Additionally, you can see which links get the most clicks. And mailerlite shows you who clicked on the links.

Mailerlite Pricing Review

When it comes to mailerlite prices, it starts with an excellent number: $ 0.

This is because mailerlite lets you get started for free. Forever.

For up to 1,000 subscribers and 12,000 emails a month, you do not have to pay a cent.

Also: you do not get any chat support at that service level. Only mail support.

If you want unlimited email to up to 1,000 subscribers, it only costs $ 10 per person. Month.

If you want unlimited email to up to 10,000 subscribers, it will give you $ 50 per email. Month left.

And there are also prices offered between these two numbers.

Review of mailerlite prices

Packing it

There you have it: a complete review of mailerlite.

If you like what you see so far, feel free to log in with the service for free. You literally have nothing to lose.

Then start your email campaigns. If mailerlite helps you succeed and create an email list, sign in with one of the higher service levels.

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