This post was sponsored by seoClarity. The opinions expressed in this article are those of the sponsor.
We all know that SEO is difficult.
Business-level SEO? Even harder.
With sites consisting of thousands (or millions) of pages and multiple teams managing it, the entire team must work together and then wait countless weeks or months before it is prioritized and then implemented.
It does not help that SEO teams are typically small, have less resources, and wear more hats.
And the likelihood of actually getting your projects prioritized with the IT team is slim to none due to conflicting priorities.
These barriers come together to form one of the biggest SEO challenges: Lack of time on the road from data, to insight, to execution, to results.
While automation of ranking tracking, reporting, site crawling and links gives SEO professionals access to large datasets that allow them to make smarter decisions, the SERP continues to become more complex.
See how this one query, “hotels”, has changed over the last five years.
Google can understand far beyond what is on a single page – it considers the relevance of the content, the overall page experience and more.
SEO professionals on their own cannot keep up with the pace of Google’s progress.
There is too much data to trade on for any human agent alone. However, automation works around the clock and can generate insights that would otherwise take hours to reach.
With Google’s rapid pace of change, we have no time to waste.
Developments in SEO Automation
At seoClarity, we identified three generations of SEO automation:
Gen 1: Data collection and aggregation Gen 2: Insights generated from dataGen 3: Continuous execution and implementation
If you have not automated your data collection and aggregation, stop here. The basic level of automation must come first!
You can not proceed to the next step if you are still collecting and collecting data manually while you are an Excel jockey trying to make sense of it all.
Automation in action
Generation 1: Data Aggregation
Data collection, aggregation and reporting form the basis of automation. Therefore, you can not skip this if you have not set a basic base.
Most of what has been written about SEO automation covers the topic through this lens. If you are looking for “seo automation” or “seo automation tools”, read articles on rankers, location audit data and automated reporting.
An easy step here is to find technology that can collect and gather all this data together for you.
After all, SEO professionals report that they spend more than 50% of their time on tasks that can be easily automated.
Use an SEO platform like seoClarity to consolidate your data and automate your reporting to measure results based on the exact change you make to your site and their impact on your search visibility.
Generation 2: Generated insights
This next level of automation generates insights from the data.
Its purpose is to use machine learning and artificial intelligence to show priority questions, options, and low-hanging fruit options.
Some examples of this are:
Automated alerts: Software sends ranking reports if certain thresholds are met. Recommendations on the page: Software detects and prioritizes items that need to be corrected or improved. Website change monitoring: Site monitoring for critical page element changes before sinking your SEO efforts. Advanced Insights: Site-specific insights into key opportunities and issues.
Second-generation automation works far beyond human capabilities in real-time surface real-time data analysis.
An example of this is seoClarity’s actionable insights, which analyze all your site data with a single click to present action options tailored with low, medium and high priority based on your team’s ability to implement.
You can think of it as your 24/7 SEO analyst. It analyzes piles of data for you so you can prioritize your time where it counts.
Generation 3: Scale execution
We have seen how automation has evolved over the years, but people still largely do not understand its full potential.
True automation helps you compress time from data to results. It is not a tool that simply replaces manual labor.
It’s time to redefine SEO automation.
Ask yourself: Have you automated all your data and insights?
In that case, you will find that you can get results much faster. However, if you have not done so, you may be caught in Generation 1 or 2 by automation (and should establish these processes before proceeding to Generation 3).
Gen 3 offers automatic implementation and execution – on a large scale.
This is revolutionizing the way SEO professionals approach their work. Automation can now implement live updates to the site so that Generation 2 insights can be instantly impacted.
The ability to perform on-demand and on a large scale is the most sophisticated SEO automation to date.
Be the first wave to take advantage of this gene 3 automation in organic search.
Join the list of beta access, exclusive research and case studies showing the amazing results from seoClarity clients.
Featured Image: Image of seoClarity. Used with permission.
In-post image: Image of seoClarity. Used with permission.