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Pinterest users can make money with affiliate links

Pinterest users can make money with affiliate links

Pinterest is rolling out new ways for users to monetize the site, including the ability to earn commissions through affiliate links.

Now, Pinterest users can turn idea pins into pins that can be purchased. When other users buy a branded product after clicking on a link in an idea needle, the user who submitted it earns a commission.

Users can tag their idea pins with any of the millions of product pins on Pinterest. According to company data, users are 89% more likely to show shopping intentions on products labeled in idea pins than on single product pins.

Pinterest also reports that engagement with idea pins is nine times higher on average compared to standard pins.


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Introduced last May, Idea Pins is a multi-page video format available to anyone with a business account in the US, UK, Australia, Canada, France, Germany, Austria and Switzerland.

Pinterest describes idea pins as a development of history pins in the sense that they behave in the same way, but idea pins do not disappear after a certain period of time.

Idea pin creation includes:

Video recording and editing for up to 20 pages of content Vote for recording so creators can add their own personal voice Music selection using Epidemic SoundGhost transition tools (perfect for those before and after!) Detailed pages for instructions or ingredients Interactive elements like people who tags and stickers Save multiple drafts so creators can publish more ideas Export options for sharing content beyond Pinterest Topic tagging, a publishing feature that helps link content to relevant interests


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Users can see idea pins from the creators they follow in a carousel at the top of their home feed. In addition, idea pins appear in Pinterest’s search results, the Today tab, and at the top of the creators’ profiles.

Pinterest creators will be able to control the shoppability of their content by simply tagging products in idea pins.

In addition, users have the option of integrating their affiliate programs like Rakuten and ShopStyle to monetize their recommendations.

Update for fire partnerships

Many creators have established partnerships with brands and want to highlight their branded content across Pinterest.

Pinterest introduces new paid partnership tool in beta that allows creators to reveal their paid partnerships.

Creators who create the brand content will be able to add the brands they work with directly into their idea pins, and when the brand approves the tag, the idea needle will include a “Paid Partnership” tag.

Pinterest is launching the Idea Pins product labeling tool for all business accounts in the US and UK and will continue to roll out to more countries in the coming months.


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The Paid Partnership Tool is now live for select creators in the US, UK, Canada, Australia, Ireland, New Zealand, France, Spain, Italy, Switzerland, Austria, Sweden, Brazil, Argentina, Mexico, Chile, Colombia and Peru.

Source: Pinterest Newsroom

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