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Page Speed ​​and Google June-July 2021 Core Algo Updates

Page Speed ​​and Google June-July 2021 Core Algo Updates

Google’s John Mueller was asked if the June and July core algorithm updates were related to page speed. John Mueller provided an overview of core updates and then noted how things can be related to speed.

More Google updates in June and July 2021

The June kernel algorithm update rolled out in June 2021. But there was also a page experience update that was released, as well as a June 2021 spam algorithm update.

Attributing ranking fluctuations to specific site changes or links during a kernel algorithm update may be outlined because some rankings may have nothing to do with site changes and be completely random.

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Any ranking fluctuations in June 2021 will be even more difficult to attribute to any kind of change to the site, given how many changes were made to the algorithm that month.

Google’s John Mueller is considering the issue

Were the core algorithm updates related to page speed?

The person asking the question seemed to be seeking confirmation of observations that many people had that page speed seemed to be a common quality of sites that achieved rankings during June and July 2021 algorithm updates.

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This is the question:

“I read online that people said they have seen a boost after the core update in June.

They have also seen one for July.

For us, it was not the same.

What could have returned in July? Could it be related to speed? ”

Speed ​​and kernel algorithm updates were separate

John Mueller first noted how the page speed and kernel algorithm updates were separate.

John Mueller replied:

“Speed ​​… As far as I know, it was essentially separate and unique updates that we did.

So we call them both kernel updates because they affect the kernel of our ranking systems.

But that does not mean that they affect the same core elements of the ranking system.

So from that point of view, it’s not like if you see a change … during one of these updates, you will also always see a change under the other.

So from there, I would not assume they should be in family. ”

Can page speed affect ranking changes in June and July 2021?

Mueller then confirmed that speed may be a cause of some rank changes.

John explained the connection between rank changes and page speed:

“… Could it be related to speed?

Things can definitely be related to speed because the whole Side Experience Update is something that I think started rolling out in June.

So in July you can still see some changes there.

But the kernel update itself is not something that I think is related to updating the page experience.

It’s a kind of thing. ”

More updates for the summer of 2021

In May 2021, Google released an updated version of Keras-based TF-Ranking, a platform for researching and developing new learning to rank (LTR) models and quickly getting them into production.

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It was followed in June and July with several spam and algorithm updates. Are they in a family? Google does not know.

But the pace of algorithm releases has increased to especially this summer.

Because Google released several updates in June and July 2021, it can be difficult to isolate specific changes and attribute ranking fluctuations to the core algorithm update.

However, Google’s John Mueller emphasized that speed could certainly be related.

Citation

Were core updates from June and July related to page speed?

Watch John Mueller answer the question at the 30:10 minute mark:

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