Are exchanged or reciprocal links okay with Google?
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No SEO benefit from dedicated hosting

No SEO benefit from dedicated hosting

Google’s John Mueller confirms that dedicated web hosting does not have an SEO advantage over shared hosting.

This is stated in the latest part of the Ask Googlebot series on YouTube.

The video addresses a question from a small business owner who wants to keep costs down by hosting their site on a shared server.

Dedicated hosting is more expensive because it is designed for faster page speeds. In turn, this can result in a ranking advantage in Google’s search results.

If a small business’s budget only has room for shared hosting, is it still acceptable by Google’s standards?

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Here’s what Mueller says.

Shared hosting vs. dedicated hosting for SEO

Shared hosting refers to a setup where multiple websites are hosted on the same server or at the same IP address.

The alternative is dedicated hosting, which is when a server or IP address is dedicated to a single website.

Shared hosting is a common setup and it is crucial for the internet as there are a limited number of IP addresses available.

From the outside, it is difficult to tell how a site is hosted. It can be on a single server, a cluster of servers, a single data center or even multiple data centers.

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As it relates to shared hosting and search rankings, Mueller says:

“Using shared hosting is fine and does not adversely affect your site in Google Search.”

There is one thing to watch out for with shared hosting, Mueller adds, and that is overloading servers with too many sites.

When a shared server is overloaded, it can become slow, although the same can happen with dedicated hosting.

A site hosted on a slow server results in a poor user experience and may make it harder for Google to crawl.

With that said, Mueller emphasizes dedicated hosting is not automatically faster than shared hosting, nor is shared hosting slower by default.

“Just to be clear, a dedicated server is not always fast, and a shared server is not automatically slow.”

Finally, Mueller reveals a myth that a site’s ranking may be affected by hosting the same server as “bad” sites.

There is no truth in this theory.

“Another concern that we sometimes hear is that there may be other bad sites being hosted on the same server. SEOs sometimes call this a “server in a bad neighborhood.”

This is not something to worry about. In practice, the most used hosting providers take care of this alone.

There are generally a wide variety of sites that are hosted on shared hosting, including some amazing and some bad. For Google, this is fine and not problematic. We treat each site based on its own benefits, not based on its virtual neighbors. ”

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In short, as far as Google is concerned, it is perfectly acceptable to use shared hosting. It is not necessary to move to dedicated hosting or a dedicated IP address for SEO reasons.

Watch the full video below.

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