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LinkedIn offers free marketing certification program

LinkedIn offers free marketing certification program

LinkedIn now offers a free marketing certification program that anyone can take to become an accredited LinkedIn marketing expert.

This program is for professionals who want to show that they not only have experience with marketing on social media, but that they have specialized knowledge in LinkedIn.

The new certification, added to user profiles, helps employers and customers recognize when a marketer is good at advertising with LinkedIn.

Being certified allows you to showcase your LinkedIn marketing expertise, differentiate yourself from other marketers and demonstrate your familiarity with our advertising tools. After completing a certification exam, you will receive credentials that will be added to your LinkedIn profile that set you apart as a proven expert. ”


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LinkedIn launched free marketing courses last year, but they do not provide any kind of certification. Marketers can take the courses to improve their skills, but they do not receive accreditation after graduation.

This is the key difference between the new marketing course introduced today and LinkedIn’s existing marketing courses.

With this distinction out of the way, here’s more about the new certification program.

LinkedIn Marketing Certification – What’s Involved?

Being certified gives marketers a more visible way to showcase their expertise with LinkedIn Ads, demonstrating their understanding of best practices.

Earning the certification involves passing two exams on LinkedIn advertising basis and LinkedIn marketing strategy.


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Individuals have 60 minutes to answer 60 multiple-choice questions, and the certificate is awarded once the exam is passed.

LinkedIn Marketing Fundamentals Exam

To pass the basic exam, marketers must demonstrate expertise in LinkedIn advertising funds, such as launching a successful LinkedIn advertising campaign, optimizing targeting, and reporting.

Marketers can prepare for the exam with optional courses and a practice test. The optional courses include:

Introducing LinkedIn Ads: Learn how to create an ad campaign, measure its success and optimize it to reach your business goals Using LinkedIn’s Ad Targeting: Learn How LinkedIn’s Targeting Works and Best Practices Reporting and Analytics for LinkedIn Ads: Learn How to Improve Campaign Analysis through optimization tips.

These courses are classified at the “basic” level with an estimated completion time of 45 minutes.

Again, they are completely optional, so you can jump right to the exam if you are fluent in these subjects.

Marketing strategy exam

To pass the Marketing Strategy exam, marketers must demonstrate expertise in building a comprehensive LinkedIn marketing strategy.

There are two elective courses and a practice test that help individuals prepare for the exam.

The optional courses include:

Using LinkedIn for Brand Awareness: Learn how to manage brand awareness on LinkedIn with organic and paid solutions Using LinkedIn for Lead Generation: Learn how to use LinkedIn to create conversions.


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These courses are assessed at intermediate level and are estimated to take 45 minutes to complete.

Other details

The exam can be taken as many times as necessary to pass, so there is nothing to worry about if you fail on the first try.

LinkedIn Marketing Labs certifications are only available in English at this time. Additional languages ​​will be added in the future.

Source: LinkedIn Marketing Solutions Blog

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