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LinkedIn data shows increase in remote marketing jobs in the US

A new report from LinkedIn shows that there is a constant increase in the number of remote jobs available to US based marketers.

In particular, roles for digital marketing specialists and copywriters grew in demand over the last 6 months as companies became more comfortable with home teams.

‘SEO specialist’ is among the top 5 marketing jobs most in demand for remote positions.

The popularity of teleworking is generally higher, but the growth in telemarketing jobs is particularly high compared to other categories.

On May 20, the percentage of paid job ads on LinkedIn that offered “teleworking” had increased by 457% compared to a year earlier.

For marketing roles, the number of external job ads increased by 177% in the last 6 months.

LinkedIn’s data shows that remote jobs are getting more applicants. They are said to be twice as popular as conventional lists in terms of how many people apply.

Here’s more from LinkedIn’s report, including specific job titles that are growing in demand.

Top 10 in-demand remote marketing jobs

LinkedIn’s report lists these as the top 10 marketing job titles that are growing in demand from an external point of view.

Digital Marketing SpecialistCopywriterDigital Marketing ManagerSearch Engine Optimization SpecialistContent WriterSocial Media ManagerMarketing ManagerMedia BuyerSocial Media Marketing SpecialistAccount Manager

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The “remote revolution,” as LinkedIn calls it, includes a full range of marketing specialties.

There is a demand for content marketers, social media marketers, SEOs, digital strategists and more.

Interestingly, the increase in telework has led to a shortage of marketing professionals to fill office positions.

The next section highlights from LinkedIn’s report on where the demand for personal talent is strongest right now.

Cities with the greatest demand for markers

As marketers get used to working from anywhere in their remote positions, they take the opportunity to escape the high cost of living in big cities.

This correlates with big cities now showing the greatest need for marketers in roles that require them to walk into an office.

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LinkedIn data shows that demand is greatest in these metro regions:

New York City Metropolitan AreaSan Francisco Bay AreaLos Angeles Metropolitan AreaGreater Chicago AreaGreater Boston

Also included in LinkedIn’s report is data on salaries for senior and entry-level marketers, and which cities are paying the most right now.

For detailed information, see the blog on marketing solutions on LinkedIn.

More about the report

This is the third in a series of four installments exploring LinkedIn’s new report, “The Changing Marketing Jobs Landscape.”

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Read the first and second part below:

Information is derived from LinkedIn internal data – based on the total NAMER jobs in the marketing function listed on LinkedIn from March 30, 2020 to September 29, 2020 compared to September 30, 2020 to March 30, 2021.

For more on which skills are most valuable across all categories, see LinkedIn’s list of the 15 most in-demand jobs.

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