We’re all been there: sitting at your desk, turning on your computer, only to find your inbox bombarded with deals you never signed up for.
As inbound marketers, we know that the days of buying a lead list, loading contacts into our CRM, and blasting emails are over. However, the concept of building an entire opt-in database from start to finish can be a daunting task.
Using an opt-in list growth Email marketing campaign is essential to ensure that your emails reach the right contacts, those who expect to see your messages — and not those who could potentially damage your reputation. Our digital marketing agency is here to give you in and out of opt-in email marketing and the tools to help you do just that.
What is opt-in email marketing?
Signing up means that leads or leads are aware that you are adding them to your email list. Signing up for email marketing is the process of submitting marketing materials to an email list of leads that specifically subscribe to your content. You can send newsletters, promotional materials or nurture email campaigns.
Double opt-in vs. single opt-in
Users can subscribe to emails that use a single sign-up in a single step. This means that all users have to do to subscribe is enter their email address in the required field. Simple opt-in is useful for marketing teams who want the process of signing up for automated emails to be as fast as possible.
On the other hand, double opt-in requires an additional verification step to verify each email address added to your contact database. Double sign-up is when a user signs up for email marketing and then confirms the subscription process via a separate email or landing page to be officially added to a mailing list. This process reduces the risk of spam complaints and increases the user’s level of interest.
How to build an opt-in email list
Attract the prospect with a lead magnet
The lead magnet – also known as the opt-in bribe – is the key to attracting new leads and expanding your list. To attract site visitors to become your subscriber, entice them with a campaign or offer that they can not refuse. Here are our proven lead magnets.
Freebies: From free trials to free gifts, it is almost impossible to resist a good freebie. The goal is to give away something that your prospects will appreciate in exchange for their contact information. Discounts: You can easily attract leads with as little as 5% or $ 5 discount. It does not have to be a cash offer either – upgrades and other offers can also be enticing. Gated Content: Gating content refers to requiring a user to submit their email address via a form to receive content. From e-books to quizzes to case studies, customers are constantly on the lookout for new information. If you can provide the answers your target audience is looking for, they will willingly provide their contact information in the process. Exclusivity: People love to feel that they are receiving special treatment or access to something that not everyone else can get. Think of the feeling of exclusivity with offers of access to special communities or VIP programs.
Place sign-up forms throughout your site
Whenever someone visits your site, it’s a chance for you to invite them to join your email list. To ensure that a visitor has as many opportunities as possible to sign up, place sign-up forms throughout your site in key positions, such as the footer or end of a blog post.
Use pop-ups carefully!
Popups are useful for conveying relevant and valuable offers to those who visit your site. However, pop-ups should be used sparingly as they can disrupt the user experience. Experiment with different types of pop-ups, e.g. First purchase of discounts and exit intention, to see what encourages your target audience.
Use dual opt-in
Dual opt-in offers an additional verification step to verify each email address added to your email list. When this option is enabled, contacts that are created will receive a follow-up email with a link to confirm their email subscription. Getting a double sign-up confirmation allows you to be sure that your contact will actually hear from you, and it significantly reduces your potential for spam complaints.
Set expectations for two things: frequency and content. When someone gives you permission to communicate with them, the clock starts ticking. As soon as you receive someone’s email address, immediately send them a message thanking them and notifying them when you resend an email and what you send them.
Permission does not last forever. To stay welcome in your subscriber’s inbox, make sure all your emails are interesting and timely. Highlight time-sensitive offers as well as deliver content relevant to their past interactions with your business.
Allow subscribers to opt out
Today, everyone’s inbox is cluttered. Help your subscribers fight unsolicited emails by offering them a way out. Let your list know that if they want to opt out, it’s as easy as clicking on a link in the email that takes them to the area where they can unsubscribe. But you do not have to worry about the subscribers opting out of it! Because you have established an honest, open relationship with them via email, you have earned their trust. And trust builds customers in the long run.
It is always better to ask permission to email in advance than to ask for forgiveness for spamming later. Every time you send an email to someone without their permission, you are sending spam. Sending unsolicited emails not only affects your reputation as an email sender, but it can also incur large fines.
Avoid becoming an unintentional spammer and implement an email sign-up strategy. These best practices allow you to grow and nurture your list.