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How you know core web vitality affects your search rankings

How you know core web vitality affects your search rankings

Google’s John Mueller answered a question about how to know if the page experience update affected your rankings. Mueller explained what he should keep an eye on to know if Core Web Vital’s ranking factors affect site rankings and when they do not.

Site lost 20% of rankings in page experience update

One person shared that their site lost 20% of its organic search traffic after Google announced that their page experience update was rolling out.

The decrease in traffic could be felt immediately.

They asked if it would help regain traffic and how long it would take for the ranking signal to affect their traffic by solving key web vital issues.


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“Is it safe to suggest that the site will regain traffic after we… solve the issues of central web vital?

And also, how long will it take, we have to wait … another huge update? ”

How to know if page experience updating affected a site

Google’s John Mueller offered a clear explanation of how to see if ranking changes are due to the page experience update.

Mueller first asked if the change could be felt immediately after the update was complete, and the person who asked the question confirmed that it was the case that the change was noticed immediately.

Mueller replied:


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“I do not think it would be connected.

The reason I do not think it would be related is because we started rolling out this update, I think in July, and it was finished in late August.

But the rollout was essentially per. Page.

This means that if we saw that your site was slow for core vitality, you would see a gradual change over time … from July to August.

If you see an exact drop on that date, it looks like it’s probably something else.

So I do not think it would be from the central web vital. “

Both gains and losses on updating are gradual

The person who asked the question asked John Mueller if this gradual effect on rankings was also the same for sites that experienced increased traffic from the page experience update.

John nodded and confirmed that this is how the positive effects of the update would be experienced.

Updates take place automatically

After confirming how the updates are experienced, he then discussed how the updates happen automatically.

“The updates take place automatically.

So it’s something in the search console, you will see that the data is always delayed, I think 28 days, but it’s like gradually updated.

It’s not that it has to wait for a major update. ”


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Updates to Google Page Experience

John Mueller shared great information about how the Side Experience updates feel. This is useful for diagnosing sudden changes in rankings, because now we know that the ranking effect, both positive and negative, is felt gradually.

This feedback is important because it shows that it is difficult to correlate an observation with changes in ranking.

Many times, a publisher or SEO can see that something has happened, followed by a drop in rankings. But sometimes it’s just coincidence.

So it is good to have an open mind and not stop searching for other reasons.

It may be inappropriate to assume that the most obvious cause, the one that sticks out in common sight, is the explanation for a ranking change.


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Mueller also confirmed that going forward of these updates does not need a “major update” to update the ranking factors.


How to know if page experience updates affected placements

Watch John Mueller answer the question at the 14:40 minute mark

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