Are exchanged or reciprocal links okay with Google?
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How URL Redirection Can Affect SEO

How URL Redirection Can Affect SEO

Google has published an updated document reviewing six different types of URL redirects and their effects on search results.

Google’s Gary Illyes and Lizzi Harvey worked together to add eight pages of content to an existing 301 redirect help page.

With only five sections in length, the previous version of Google’s help guide was sparse in detail.

So Google did what it always tells site owners to do, updating the old content to provide a more complete solution to the searcher’s queries.

The wizard now has information on each type of redirect, examples of how they look, and details on how they affect Google search.


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Here is a summary of the recently added information.

Types of redirects and impact on Google search

The difference between redirects cannot be detected for visitors, but Google treats them differently in terms of the strength of signals sent to the destination URL.

Redirects fall into one of two categories – temporary or permanent.

Google uses a permanent redirect as a strong signal that the destination URL should be the one that appears in the search results.

Conversely, Google uses a temporary redirect as a weak signal that the redirect target should be the URL displayed in the search results.

Full details of the following six types of redirects were added to Google’s help page:


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Permanent server-side redirects: The best way to change the URL displayed for a page in search results. Google recommends using this type whenever possible. Status codes 301 and 308 mean that a page has been permanently moved to a new location. Temporary server-side redirects: Temporarily redirects visitors to a new page, while Google keeps the old URL in the results for longer. Direct meta-redirect: Google Search interprets instant meta-redirection as permanent redirects. Delayed meta-update redirect: Google search interprets delayed meta-updates as temporary redirects. JavaScript placement redirects: Google search interprets and executes JavaScript using the web rendering service once the URL is completed. Crypto redirects: This involves adding a link pointing to a new page accompanied by a short explanation. This helps users find your new page and Google can understand this as a crypto-redirect.

Extra Notes

There’s a lot to go through in Google’s new guide. Here are some final points about redirects based on company recommendations.

Choosing a redirect depends on how long you expect the redirect to be in place and which page you want Google Search to appear in the search results.

If there is a chance that you want a particular URL to appear in the search results again, do not permanently redirect it to another.

Always go for server-side redirects whenever possible. Only use JavaScript redirects if you are unable to perform server-side redirects or meta-updates.

Do not rely on crypto redirects to let search engines know that your content has moved unless you have no other choice.

For more, see Google’s full document.

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