Shopify has become one of the most popular platform hosts for e-commerce sites. The platform has managed to acquire over 5,300+ stores, with Shopify resellers operating over 1,000,000 companies in 175 different countries. These figures are constantly changing and are expected to continue to grow in the coming years.
With statistics like these, it is no wonder that so many people are jumping at the chance to start their own e-commerce business by using Shopify as their platform. Chances are you are already one of the many people who have opened a store and are trying to find the best ways to increase your Shopify conversion rate. The competition you have on your hands is undoubtedly fierce, but it is quite feasible if you think about it.
If your Shopify store has been in operation for a while and purchases are not rising as you expected, then you should consider heatmaps. Heatmaps can be one of the keys you need to understand what issues your users are experiencing when they visit your e-commerce store and where they get caught instead of making a purchase. By tweaking your site without any data to back up these changes, you are wasting your time and precious resources.
There is a significant amount of data available through site analytics, such as Shopify’s very own analytics that can inform you about any issues your store is experiencing. You will be able to identify any problems or potential obstacles. However, heat mapping is without a doubt the most valuable tool you have available. Best of all, it’s pretty easy to use to improve your conversion rate, and almost anyone can understand the data. It is visual and intuitive, making it a well-considered tool for eCommerce optimization among merchants.
What is a heat card?
A heatmap is a graphical representation of how visitors interact with digital content and page elements. The value behind the data is represented by different colors. Heat maps show you what type of activities the visitor is doing on your site. The most popular areas are shown with a hotspot shown in red, while the unpopular areas are cold places shown in blue.
It can help you immediately deduce where your users are clicking on, searching through or completely ignoring. It is important to have this data because it gives you the chance to see how far users scroll through your store, what they click on, and what they decide to ignore or pay extra attention to. You will also have the opportunity to identify trends or potential problems, e.g. That elements on a page can appear clickable, even if it is not intended.
Types of heat cards
Heatmaps is actually a general term used for various types of heat map tools that can help you examine several aspects of user interaction on your site. Here are the types of heat cards you can use to your advantage.
Click on map
These card types show you the average data from interactions from desktops and mobile devices. Desktop reveals to you the clicks while the mobile shows you the touches or taps. Most of the tapped and clicked areas appear red, followed by orange and then yellow. Click cards help you identify whether the user is accessing specific areas of your eCommerce site from a particular page. It can also locate the areas where your customers are being distracted.
Desktop and mobile heat cards
Desktop and mobile both have a different browser experience from each other. This type of heat map allows you to make a side-by-side comparison that can help you by showing whether the interactivity differs. For example, some content on a desktop may appear much lower below the threshold of the mobile and may be lost.
Move maps show you where desktop users are moving and pausing the mouse as they navigate through your pages. Hotspots in move cards reveal the most common areas the mouse has paused. Research has revealed the link between where a person looks and where their mouse is pointing. Moving cards are great for telling you which contact is getting enough attention and which ones are completely ignored.
Scrolling maps give you an overview of how far users scroll down a page. The redder the area has become, the more visitors have rolled to that location. Scroll cards are valuable if you want to know if your visitors reach the important information on the page.
What are the benefits of using heat cards on Shopify?
Setting up heat cards on your Shopify site can give you some excellent rewards. It comes with many benefits that can help you improve your user experience, increase engagement and website design. Having the ability to convert heat card data into insights will ultimately help you improve your conversion rate.
Let’s dive deeper into what kind of benefits you can get by using heat cards.
Overview of web performance
One of the many benefits of heat cards is the ability to identify critical issues that need to be addressed in your website design. You do not need to become an expert in conversion rates to see the area ignored by your visitors. Heat map tools give you a detailed picture of your visitors’ click patterns and how far they scroll down your pages.
Several of the data you can acquire from a heat card can be used to make well-informed decisions regarding your marketing strategy, e.g. Advertising. For example, geographic heat maps can reveal to you the areas (relative to cities or countries) where most of your conversation is acquired. By collecting this type of data, you can become aware of which areas you need to focus your attention on in advertising and marketing campaigns.
Learn more about your visitors
Anyone who has dabbled in conversation optimization long enough will tell you that it is necessary to learn from your visitors. The data you obtain from your heat cards gives you data about the behavior of your visitors.
What areas of the site do visitors find useful? Where do they come from? How far do they scroll down a particular page?
Heatmaps can keep track of all this useful information. Behavioral patterns of your visitors to your store can be considered as unfiltered feedback. By relying on heatmaps and several other conversion methods, such as session recordings, customer interviews, surveys and polls that can help you learn more about your visitors.
The idea behind making a data-driven decision is to make sure that every decision you make is backed up by current data instead of just guessing. These types of decisions can help you avoid mistakes as the decisions you make are based on facts. The details you get from heatmaps can help you make decisions that will lead to better improvements.
As you continue to track user behavior through heatmaps, you can continue to make adjustments based on the outcome of your data.
How to create a heat card
There are several tools out there that can help you acquire data with heatmap, e.g. Google Analytics. However, Crazyegg is our tool for Shopify merchants interested in creating heatmaps. While Google Analytics is free, our paid tool provides you with a more feature-rich platform that gives you more details about your user interaction reports and how many visits you receive each month.
Of course, it depends on your budget and whether you like a richer experience. Either way, several heat card solutions provide a trial version or a free version that you can test and see if you like it first, which is the best solution when you are in doubt about the usefulness of the software solution.
Crazy Egg for heat mapping
Although there are plenty of options when it comes to heat card tools, we will propose our very own solution for several reasons. Our heat map tool provides visual reports that include individual session recordings so you can observe how a visitor interacts with your web page. We also offer an A / B testing tool with a quick editing function to make simple, aesthetically pleasing changes, such as colors, fonts and hidden elements. Once you have achieved all this, you can publish to live.
Crazy Egg is easily accessible right from your Shopify dashboard. You do not have to deal with the tedious process of logging in to a separate tab. Our basic plans start at $ 24 a month and allow you to track 30,000 page views, 100 sessions of recordings on a site. It also comes with unlimited A / B tests and edits along with a three month recording storage. Of course, if you are in doubt about our tool, you can also try our 30-day free trial to test it.
To back up our demands on how effective our tool is, we will provide you with some utilities from previous customers. These are just some of the customers who have achieved excellent results thanks to the use of Crazy Egg.
WallMonkeys is an eCommerce site that has become one of the largest printers of wall stickers. The company wanted to improve the overall user experience of its website. To do that, they needed to get accurate data for a better decision-making process. By reaching out to Crazy Egg, they managed to find the results they were looking for.
With Crazy Egg, WallMonky managed to increase their conversation by 550% using heatmaps and A / B testing tools.
Radio Free Europe / Radio Liberty
Radio Free Europe / Radio Liberty has spent four decades giving journalists a safe space to report news in over twenty countries. These countries have governments that either directly banned the free press or did not create one. That nonprofit organization took its mission very seriously, and they had to ensure that they attracted readers and constantly improved the way content was presented to readers.
As website design becomes a key factor, most organizations assume where the content should be placed or how it will be used by readers. Using Crazy Egg, Radio Free Europe / Radio Liberty managed to optimize over 100+ sites as they run worldwide.
Senior Product Manager Arkady Pildes used Marketing-Ideas Heat and Scroll cards to illuminate the user experience. They managed to improve their website, site navigation and article layout. Here’s what Arkady had to say about Crazy Egg:
“[Crazy Egg] became an important element in our qualitative performance appraisal. The teams that pay attention to the maps improve their pages dramatically. ”
Makes sense of captured data
First of all, keep in mind that heat cards do not give you any exact figures on how many people have visited your Shopify store. Instead, it gives you a visual representation of where visitors are looking and choosing what to click on or where to scroll as they search through various pages on your Shopify site.
These types of information provide you with a starting point where you can optimize your site for better engagement. Combined with other different conversion methods, you can get a vivid picture to start your improvement efforts. Trying to understand the data captured by your heatmap should not be too challenging. Once you understand what the different colors stand for, you can start making your adjustments.
While there are several conversation methods out there that can help you increase your Shopify conversion, heat cards have proven to be the best. To find out more about the areas your visitors scroll through, click on, or ignore, you should start using heat maps. In recent years, heat cards have proven to be extremely effective tools for Shopify merchants trying to optimize their site for better conversion rates. So check out our solution today to start using heat cards to your advantage.