The head of Instagram recently announced that the social media platform – originally for photo sharing – is now much more than a square photo app. In his update of June 30, 2021, Adam Mosseri stressed that the team behind Instagram is always looking to build a new Instagram feature that helps users get the most out of their experience while on the platform. Mosseri also noted that they are focused on building new experiences within four key areas, which include Creators, Video, Shopping and Messaging. Read on to see how this can impact your digital marketing agency’s strategies going forward.
Regarding creators, Adam Mosseri remarked, “I have talked to many creators and how they live. This has to do with individuals and institutions across different industries. This comes after a new Instagram update that introduces a new “native affiliate tool” that allows creators on the social media platform to discover new products available for purchase on Instagram and then share with their Instagram supporters and earn a commission.
Putting a lot of emphasis on creators also means that influencer marketing is becoming more prominent, which is a key opportunity for brands to collaborate with a content creator that increases their brand awareness and targets new consumers. The Digital Marketing Institute notes, “Not only are 49% of consumers dependent on influencer recommendations, 40% had bought something after watching it on Twitter, YouTube or Instagram. If consumers feel confident in an influencer’s recommendation, they are more likely to make a purchase. Brands are able to piggyback on the confidence of influential people. ”
The second Instagram update that Adam Mosseri discussed concerned video content, more specifically around the Instagram Reel feature. “The reason why people use Instagram is to be entertained. There’s really serious competition right now – TikTok is huge, YouTube is even bigger. “The platform is now becoming an app where video content is, if not more, as prominent as a photo sharing app. In addition, it has been noticed to take advantage of newer features such as wheels, which increases the reach as the Instagram algorithm will favor content that takes advantage of the latest features by placing it on the Instagram Explore page. Creating an Instagram wheel for a brand can often be one of the best ways to capture new leads and spread awareness in a captivating way. With the average attention span of just eight seconds, Wheels is the perfect form of video content to keep the attention span of audiences. In addition, Instagram wheels allow for a better entertainment experience with the extra features in music and lyrics that make your brand stand out and create a much more memorable experience for users.
As the Instagram shopping feature quickly developed, Adam Mosseri touched on this Instagram feature in his update, noting: “The pandemic shifted or accelerated the shift of online shopping, and we are leaning into the social media trend.” As companies continue to face the challenges of selling online as they shift their business models during the COVID-19 crisis, Instagram introduced stores as an “immersive full-screen store that enables companies to build their brand history and create product discovery.”
Instagram stores represent an opportunity for tremendous growth for brands in all industries. This feature allows users to experience the joy of shopping in relation to the purchase. In addition, in-store collections allow a brand to customize the shopping experience and manage products in themes that tell their story. Displaying a brand’s products on Instagram not only saves the user from navigating through to a website, but also creates a convenient shopping experience that increases the chance of further purchases.
Finally, Mosseri touches on messaging and says “How people connect with their close friends in the last five years has changed a lot and has primarily moved away from feeds and stories.” The Instagram instant messaging feature, also known as DMs, has evolved into much more than just simple messaging between two users. Now the app offers group chats, video hangouts, chat themes and more.
Brands can use this feature to benefit their experience for customers in many different ways. This allows for a convenient way for customers to contact a company, but also increases more brand awareness as it promotes more customer trust. In addition, your time to respond to daily messages improves your social customer care and response rate, so customers feel heard, valued and more likely to refer your brand to people they know.
What it means for your business
While it may seem like an overwhelming amount of new updates and features, Instagram is evolving to support both brands and creators to promote an enjoyable experience on the platform in general. With effective organic social strategies in place, Instagram and other social media platforms will allow your brand to stand out and connect with new users who more often than not become customers. Contact our Marketing-Ideas social media experts today to learn how we can help expand your brand to its full potential.
https://www.instagram.com/p/CQwNfFBJr5A/?hl=en https://digitalmarketinginstitute.com/blog/20-influencer-marketing-statistics-that-will-surprise-you https: //www.instagram .com / p / CQwNfFBJr5A /? hl = en https://marketinginsidergroup.com/content-marketing/thanks-social-media-average-attention-span-now-shorter-goldfish/ https://www.instagram.com / p / CQwNfFBJr5A /? hl = da https://business.instagram.com/blog/introducing-shops-on-instagram