It’s surprisingly easy to learn how to make a clickable link in WordPress these days.
While in previous versions of WordPress it was not so intuitive and easy to create a hyperlink from existing text, it has changed today. In this quick guide, we talk about both how to make a clickable link – and also how to make a link open in a new tab.
How to create a clickable link in WordPress (hyperlink)
Here’s a quick video (played on a loop) that illustrates the easy process of creating a clickable link in your WordPress editor:
If you are not very attentive, it is easy to miss what is happening here (this video is a bit fast, I know).
And whether you recently started a blog, or if you’re just not too experienced to use WordPress yet, it’s ok. It can take time to master all the technical processes involved in running a blog.
Let’s break down this process in more detail, starting with what a clickable link is (and also how to get a link opened in a new tab).
What is a clickable link?
Also known as a hyperlink, a clickable link is a section of text or a pasted URL that is added to a post or page in your blog, and when clicked on, your browser window is redirected to a new web page (or opened there clicked on the web page in a new browser tab).
In short, a clickable link is designed to navigate readers to other pieces of content for reasons such as:
Recommend other articles on your blog Sends readers to a dedicated landing page (to sign up for something or make a purchase) Points them to further reading on another site Cites research, studies, or external sources you have taken from your article such as Wikipedia
Whenever you want to link a blog post to another, a clickable link (hyperlink) is the best way to do it in an SEO-friendly way.
Why do you need clickable links?
As a blogger, one of your main goals is probably to drive traffic to your blog and (ultimately) learn how to monetize that traffic.
But getting readers to your blog is really only the first part of the battle.
You also want to keep them as long as possible.
And ideally, you want to provide them with enough value for them to join your email list or newsletter so they can get updates on future content, right?
The best way to keep readers on your blog is to link to your other articles.
If you click on one of the links you can see in the sections above here, you will notice that they lead to other pages on my blog.
The more you can use clickable links in your content – to lead readers to more relevant articles on your blog, the more likely they are to stick around and gain more value from your authorship.
Side note: If you are curious about the difference between nofollow and dofollow links, you can check out my guide – what is a nofollow link? (how to make nofollow links).
3 easy steps to make a clickable link in WordPress
If the video near the top of this guide is a little too fast, here the step-by-step process is split.
1. Highlight the text you want to make a clickable link
Use your marker to mark (click and drag) the text section of your blog post that you would like to make into a clickable link. Just like:
Now that you have the text you want to convert to a hyperlink selected …
2. Click on the link icon in your visual editor (🔗)
Find the link icon at the top of your visual editor settings.
It will look like this: 🔗
This now allows you to enter the destination URL (web page) to which you want to make your clickable text directly.
3. Enter your destination URL and click “Apply”
Our last and final step is to insert (or type) the URL you want to refer readers to after they click on the hyperlink you create.
Once you have clicked on the link icon, you will immediately receive an address bar to insert your link in. Here’s how:
Once you have pressed the “Apply” button, you are ready. Your text has now become a hyperlink … but wait!
Need to open your link in a new tab?
Unless you have specifically specified that your link should open in a new tab, it will simply navigate your current browser window to the page clicked. In some cases it’s fine – but here’s my personal rules for when links should open in a new tab while keeping readers in the same browser window:
If you are linking to an external page (ie a page or post that is not on your own site), open the link in a new tab – otherwise you will be targeting readers away from your blog when they click on an external link, without also keeping them on your site If you link to an internal URL (a page or post on your own site) from a page or post that you want to keep readers engaged in, open the link in a new one tab – that way they will still keep your original URL open as well. If you link to an internal URL (a page or post on your own site) from a page or post intended to direct your visitors to other resources, then make the clickable link remain in your current browser window – with the goal of reducing unnecessary browser tabs
If you want to open your clickable link in a new tab (rather than the current browser window), there’s another quick step you need to take before clicking “Apply” here.
Can you see the small gear icon next to the blue “Apply” button? It’s going to look like this: ⚙️
To open your link in a new tab, click on that gear icon after inserting it in your link.
You will see the option to select a box that will “Open link in a new tab” like this:
Check this box and your clickable link will open in a new tab.
You just learned how to make a clickable link. 👏
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