So you are considering buying a blog.
Right out of the gate, you want to spend some time learning how to buy a blog (the right way), to make sure you acquire a blog that has the potential to grow and yield a return on your investment.
Today’s guest post is from Manuela Domingos, chief writer at Flippa (the # 1 online marketplace for buying and selling blogs), where she and her team have helped make 100,000+ blog and online business transactions happen.
I have personally used Flippa to scout for opportunities to buy blogs, myself, instead of going through the whole process of starting a blog from scratch every time. All of this is to say that I can reiterate the feeling that Flippa is very much deserved to be the # 1 marketplace for online business transactions.
I’m letting Manuela take it from here!
Before investing in a digital asset, it is important to perform your due diligence thoroughly, which will allow you to feel confident in making a buying decision.
By carefully completing these essential best practices for blogging, your path to owning this asset class can be very financially rewarding and personally satisfying.
How to Buy a Blog (and Make Money) in 2022: A 6-Step Guide
Find a niche you care about. Check for original content. Understand the business operations of the blog you are buying. Examine your blog’s traffic statistics Analyze existing revenue and potential growth Begin the blogging process
Publication: Please note that some of the links below are affiliate links, and at no additional cost to you, I earn a commission. Know that I only recommend products and services that I have personally used and are behind. When you use one of my affiliate links, the company compensates me, which helps me run this blog and keep my in-depth content free for readers (like you).
Without further ado, let’s dive into today’s guest posts on how to buy a blog (the right way), and make sure you set your new blog acquisition up for long-term success.
1. Find a niche you care about
Unless you hire someone else to run your blog, it’s important to buy a blog you’re passionate about or at least know about.
Maybe the niche you want to get into is cooking, hiking, writing, personal finance, marketing, travel, fitness, movies, photography, parenting or anything else … but what matters is that you buy a blog in a place you personally care about. .
By choosing to buy a blog in your niche (or subject area), you will feel more confident in creating content that will resonate with your audience.
In a saturated, competitive online space, there is a likelihood that there is a blog that already exists in your topic of your choice – which is why it is important to narrow your content focus.
For example, if you want to write about vegan cuisine, you can focus on looking for a blog that caters to newly migrated vegans with step-by-step recipes for the average beginner.
Once you have decided on a particular blog that you are considering as a acquisition goal, a strong blogging strategy will allow you to expand the reach of your new blog after purchasing it.
2. Look for original content
So you have narrowed down which niche you want to explore. Before you jump into buying a blog, you will run a plagiarism check to ensure that all content on the site is original and unique to the site.
A site like Copyscape allows you to search the web for originality of content and any existing duplicates.
You may encounter similar existing content on the web, which does not necessarily give cause for concern.
But if you take the time (before buying a blog) to do this research, it will show you how saturated the blog’s niche can be – and why you should focus your acquisitions on a blog that has original content, rather than a wealth of recycled items that do not serve your goals very well.
Understand the business operations of the blog you are buying
Chances are you live thousands of miles away from the blog seller.
If possible, meet the current owner (virtually or in person), ask questions and gain insight into everything you need to know.
Understandably, meeting the blog seller is not an option, which is fine. If you use a site like Flippa.com to purchase a blog, you are able to view chat forums associated with a particular listing. Read these discussion forums or ask your own questions.
Understand what the blog needs to support it thoroughly. Is there a team that handles certain aspects of the blog? Does the current owner hire blog content writing services to create blog posts?
Think about any additional blogging costs that may be required to continue running this blog.
Find out all the parts involved in supporting the blog and ask yourself what you need to continue to maintain it.
This may mean that you change the previous owner’s team to continue working with you, or do it all on your own.
Whatever decision you make, you need to have a strong strategy and meaningful blogging goals in place that will enable you to run your blog successfully in the long run.
4. Examine your blog’s traffic statistics
Traffic is one of the most important website features you should look for when buying a blog. Through tools like Google Analytics, you can check a blog’s source of traffic and results of any marketing effort.
As you become the next owner of the blog, it is important to have traffic generation strategies in place that allow for your blog to expand.
This includes taking into account any advertising costs you may need to generate a consistent flow of traffic.
Third-party reports like SEMrush help give a buyer insight into a site’s traffic and overall health. Flippa partnered with SEMRush to deliver this valuable tool to website and blog buyers at a nominal price.
It’s important to really understand where a blog’s traffic source comes from, and to ensure that those traffic sources also align with your own blogging skills and interests.
If a blog has social accounts, email subscribers, YouTube videos, or other additional assets, you want to make sure you acquire them as well, as these assets will be crucial in driving traffic to your new blog acquisition in the coming years. months and years.
5. Analyze existing revenue and potential growth
A comprehensive income check is the most important thing you need to do before buying a blog.
If you check the financial history of a blog, you can ask the owner questions about revenue increases or declines – and it helps a lot if the blog happens to publish some financial information.
This is where you can use a magnifying glass and really start understanding how the blog generates monthly income.
Does the blog run on affiliate marketing or sponsored ads? Does it generate revenue from month to month through Google AdSense? Does it depend solely on organic traffic? Does the turnover look seasonal with ups and downs?
Asking yourself that kind of question will allow you to understand a blog’s profit margins before committing to buying a blog.
A marketplace like Flippa comes with built-in integrations like Stripe and WooCommerce that allow you to verify a blog’s revenue. Ideally, you will go beyond the most recent statements and check the source of income for the last year or two.
6. Begin the blog retrieval process
Once you have completed the above steps, you can now begin the process of purchasing a blog. This is where the owner will transfer any supporting assets like social media accounts, email subscription lists and passwords.
Depending on how you choose to buy a blog, having an expert as a broker on your site will allow you to feel confident in your buying decision.
They will be able to point out any blind spots, support you through the blog’s valuation process and deal with any legalities.
To protect both the buyer and the seller through the buying process, Flippa’s escrow feature allows a third party to hold large sums of money and any digital assets before the transition officially takes place.
This period is crucial to ensure that everything goes smoothly before you officially take over the ownership of your blog.
Well, do you want to buy a blog for yourself?
You can now breathe a sigh of relief. You have taken the time to go through the process of learning how to buy a blog. Now is the time to identify the right blogging goal for yourself and get to the fun work.
Remember, focus on how you can expand your blog and stand out from the rest in your space with unique content. Most importantly, do not forget to have fun while doing it!
If you are in the market to buy a blog today, be sure to check out Flippa’s active listings and follow these best practices to ensure you acquire a smart blog for your long-term goals.
Manuela is a senior writer at Flippa with a passion for helping digital companies optimize their online presence. She believes the written word can be used as a powerful tool to inspire people to perform action-oriented, results-driven results.