With the ever-growing online presence of TikTok, brands (large and small) have been able to leverage the viral nature of the app to their advantage as a way to promote their product (s). Since TikTok took the Internet by storm during the quarantine in March 2020, more than 1 billion users have gathered in June 2021 in the United States alone. The app’s rewarding algorithm produces a special kind of “overnight success” for users, a unique element popularly used by Amazon.
Amazon naturally flowed into the app’s e-commerce area through influencer partnerships and organic user-generated content. What has become known as the “I Found It On TikTok” phenomenon is probably associated with products purchased on Amazon via an affiliate link. This became a result with Amazon’s Storefront program. Influencers with over 10K followers can apply to get an Amazon Storefront where they categorize and connect their favorite products via a, quick link in their TikTok cinema.
This has given Amazon and TikTok the opportunity to mutually achieve massive growth in sales, as there will always be a demand for trend products, which always keeps the virality circle in motion.
The big three: Amazon, TikTok and Gen Z.
The product recommendation empire that has taken over Gen-Z has proven to be important for Amazon’s continued success on this platform and beyond. Gen-Z, aged 16-24, dominates the app’s demographic and helps drive success with popular products and businesses. The unique element of this dynamic allows Amazon to take advantage of organic UGC content. From “Top 10 Things in My Amazon Cart” to “You Need This Amazon Kitchen Gadget” and even popular hashtags like #tiktokmademebuyit or #amazonfinds, the possibilities are truly endless. Part of TikTok’s success can be attributed to their community of product proposal videos that largely capture the platforms apart from dance, comedy or cooking content.
Thus, Gen-Z users are more likely to actively search for and interact with content that sticks to a product of their interest, especially if it can be conveniently purchased on Amazon without leaving the app at all. From June 2021, Amazon added an “Internet Famous” tab to their website linking viral products likely to be found from TikTok, making things even easier for users.
The future of social trade
So why do other platforms like Instagram or Pinterest not give the same results? The answer is simple: Online in-app shopping takes over young audiences. Yes, Instagram and Pinterest have these features, but their users do not visit the app to actively search for new, popular products to buy.
Although Pinterest provides inspiration for products, it may not provide a direct link to every image on the platform. For Gen-Z, Instagram is still a photo-sharing app, whether or not the company otherwise indicates the IG Reels mirror as a TikTok copy.
To be successful as a creator or Amazon seller, you need to consider these social media management tips:
Microtrends appear quickly and often Users on TikTok typically get impulses to buy via the Videos app titled “Things You Didn’t Know You Needed From Amazon”, for example. A great answer. buzz for new products via their storefront
The culture of e-shopping is constantly changing, and it’s up to us as a digital marketing agency to recognize the way to opportunities with the “Big Three:” Tik Tok, Amazon and Gen-Z.
Amazon tries to make money on viral TikTok Amazon’s ‘Internet Famous’ section is full of viral TikTok products Viral TikTok Amazon products show how online shopping is inevitable on social media 16 TikTok Amazon finds: Olaplex, Bissell and viral must-haves What is Amazon Storefronts? – businessnewsdaily.com