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Google’s Danny Sullivan wants to correct page title rewrites

Google's Danny Sullivan wants to correct page title rewrites

Google’s Danny Sullivan hears criticism of the recent page title rewrite update and suggests a way to improve it.

Since last week, Google has replaced titles in SERPs for selected pages. SEOs believe that Google is doing this to improve the relevance of the text displayed to users in search results.

Everything known about the update a few days ago is rounded off in this article:

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Updating the rewrite of Google’s page title is still unconfirmed in the sense that no official announcement has been made.

However, googlers have addressed it on Twitter with answers to questions and concerns about the changes.

Sullivan acknowledges that not everyone is happy with the idea of ​​having their page titles replaced. He suggests a way it can be handled better.

One way to improve Google’s page title update on

Sullivan suggests a way to give people more control over their title tags, but not before suggesting that Google knows best when it comes to what text to display.

He says he used to think that Google should have an “I really mean it” tag to keep titles and descriptions as they are.

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Since working for Google, Sullivan has changed opinion. Now he thinks people are likely to make mistakes.

As I said in another tweet, I used to think exactly as I wrote there that we should have an “I really really mean it” tag. And then you know what? You actually discover that working for a search engine, how many people would seriously take it wrong …

Just as it is not uncommon, we hear from people who do not understand why we do not show a description for their web page. Even when we show a message explaining why – they blocked us: https://support.google.com/webmasters/answer/7489871 ″

What does Sullivan suggest instead?

Instead of an “I really mean it” tag that could be used on all sides, Sullivan says he would like Google to offer this kind of features in a more limited capacity.

He suggests an update to the Search Console that allows users to specify when they want to keep a particular page’s HTML title in the SERPs.

“… I would love to see us find a mechanism for website owners to very selectively indicate if there are problematic titles. Like maybe in the Search Console you can say that you really wanted an HTML title tag used instead of our automatic selection … ”

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This is where Sullivan’s plan differs from a simple brand like him suggests the function should be limited to 5-10 applications per website.

On top of that, there would be an expiration period if people accidentally make a lengthy mistake.

“My thought is that we might be able to allow a certain number per. Site, maybe 5-10, and also with an expiration period. That way, people would not accidentally make wholesale long-term mistakes, but we have a certain balance of when our automatic title selection might not be preferred. ”

What about very large sites? 5-10 uses is not much.

As one person points out on Twitter, it is not an ideal solution for sites with millions of pages.

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Sullivan clarifies the feature he suggests would not be designed to manage pages on a large scale. It would be designed for limited use cases when you really disagree with the page title that Google decided to show.

“The idea is not that you have to manage millions of URLs. Our systems already select titles. That’s the scale. It’s an idea, so if there are a certain few titles you really, really dislike, you can handle them. ”

It does not sound like Google will offer a way to opt out of rewriting page titles across an entire site.

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If Sullivan gets what he wants, there may be a way to override Google’s rewrites via a limited use feature in the Search Console. But his tweet thread is by no means a confirmation that something is going on at the moment.

Source: @dannysullivan on Twitter

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