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Google starts highlighting journalists’ latest articles

Google starts highlighting journalists' latest articles

Google is testing a change in search results for journalists that includes a carousel of their latest articles.

The new beta feature in Google search is designed to help people learn more about an individual journalist or writer by highlighting their recent work.

“Individual voices play an important role in the news and information we use. With so many complex, important stories unfolding daily, people not only rely on specific publishers for the latest news, but also increasingly turn to trusted individual journalists, writers and experts. ”

The carousels of this article are an extension of the knowledge panels that were already in place for journalists.

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When you search for a journalist by name, Google returns a box with information about them at the top of the screen. This is similar to what Google would show to any other public person.

Now links to recent articles appear in searches for a “small subset” of journalists.

Users can scroll through the articles as if they were crawling the Top Stories carousel in searches for current news.

This helps searchers get a better idea of ​​what types of stories the journalist is covering, and get a feel for what their writing style is like.

When eating news, it is important not only to be aware of who the publisher is and what they stand for, but also to get to know the person behind the back line.

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If you are reading a news article that has a controversial impact on a current event, you can search for the author in Google and see how they report on other stories.

Through this research, you can find out that the journalist in question tends to aim for shock value in relation to objective reporting. From there, you can make an educated decision about whether or not you want to read their coverage again in the future.

On the other hand, there may be a journalist whose coverage you admire, and this feature can help you find more of their articles to enjoy.

How to optimize for articles carousel

Google requires help from publishers to fill these new carousels with the author’s recent work.

Publishers and content creators can help make their content more accessible and improve their appearance in Google search results by adding structured metadata to their article pages.

At the absolute minimum, structured data must include the name of the journalist or author and bio-pages for their journalists describing their expertise.

Availability

To get started, this new feature is only available to a limited number of US English-speaking journalists and is available on mobile devices.

Google is looking to expand the feature over time to more journalists, devices and languages. To ensure the best experience, Google will test different ways to organize your content.

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Anyone can send feedback by clicking the “Feedback” button in the lower right corner of the article carousel.

Google says it’s actively looking for ways to improve the new article carousel, and it’s the best way to get your ideas used using the Feedback button.

“We look forward to receiving feedback so that we can improve and expand the function over time. Ultimately, we want to give readers a way to quickly and easily learn more about the people who report on the issues that affect their lives. ”

Source: Google

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