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Google Search Console Insights: 7 Questions Answered

Google Search Console Insights: 7 Questions Answered

Google has been answering the most frequently asked questions about Search Console Insights since the feature was launched two months ago.

Search Console Insights uses data from Search Console and Google Analytics to provide a more holistic view of what is happening on your site.

Here are some Q & A’s to help you get the most out of this new dataset, as well as troubleshooting a few issues people have encountered.

Why can’t I see my GA data in Search Console Insights?

There are a few reasons why GA data may not appear in GSC Insights:

Your GSC property is not affiliated with a GA property. You do not have sufficient GA permissions. You have the wrong GA display selected in GSC.


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Why is the data I see in GA different from GSC Insights?

Data in GA and GSC are fundamentally different, as one represents what happens in Google Search and the other represents what happens on your site.

In addition, there are a few things to note about the differences in data

Page title and URLs: Other reports in GSC are based on URLs, while GSC Insights uses GA’s page title dimension. Date ranges: GSC Insights only shows GA data for the last 28 days (last day can use partial data), sometimes compared to previous 28 days. Metrics: GSC Insights combines GA metrics (page views, average time on page) with search metrics ( click, average position). These metrics represent different aspects of your site and they are calculated differently.


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How does Search Console Insights select “new content”?

The New Content Map shows pages on your site that have received their first pageviews in the last 28 days. The content is sorted by recent date and must have at least a few views to be displayed.

There are three main pieces of information that Google uses to complete this map:

Google searches for pages that have received traffic in the last 28 days but did not receive traffic in the previous year. Google filters out pages that are less likely to be new content; for example. title changes, comment pages, internal search results pages and others. Google filters translations of the same content away and retains the most effective title.

How does GSC Insights choose the “most popular content”?

The most popular content card shows your most effective page titles after page views in the last 28 days.

For each title, GSC Insights can specify the best search queries for the leading canonical URL.

If the URL is not under the associated GSC property, the report cannot enter search data.

How does GSC Insights select the referring links from other sites?

The referring links from other Sitemaps show how users discover the content of your site through links to your content from other sites.

Google’s goal with this report is to show how many entries to a site were generated by a particular referring page.


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On GSC Insights, the report for each incoming session from a particular referral counts only one page view. Therefore, the traffic you see on this map is only a subset of the referral traffic you are used to seeing in GA.

How can clicks be lower than pageviews on the Google Search Card?

There are three main reasons why clicks are lower than pageviews:

Each click can trigger more than a single pageview. GA page views for google / organic include more surfaces than web search results, such as Discover, Image Search, and Video Search. GA and GSC do not necessarily report on the same group of pages. A GSC account can only contain HTTP pages, while the GA view e.g. Reports on both HTTP and HTTPS.


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What do the different badges in the GSC Insights cards mean?

Currently, there are three different badges in GSC Insights:

High average duration: The content has a high average duration compared to other pieces of content on your site. Top 5 results: The average organic search feature for the last 28 days is within the top five. Trend x%: represents a comparison between the last 28 days and the previous performance.

Source: Google Search Central

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