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Google recommends this Core Web Vitals Audit Workflow

Google recommends this Core Web Vitals Audit Workflow

Since the launch of Core Web Vitals, it has been a popular topic as people try to understand how to measure, optimize and report on these new metrics and whose responsibility it is to make the necessary optimizations.

Google’s Web.Dev site gives developers a helping hand by recommending a specific workflow to check a site’s CWV and plan optimization strategies.

The tips include a list of tools to use and questions to ask to keep your approach as streamlined and effective as possible.

An ABC approach to Core Web Vital Audit Workflows

Auditors, called the ‘Web Vitals Loop’, are advised to follow the following approaches, which are more recommended processes:

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Procedure A – Evaluate web health and identify pain points. Approach B – Debug and optimize pages that do not work well. Approach C – Monitor and develop continuously.

Each approach comes with suggested tools and in some cases questions to answer:

An overview of approach A (evaluation and identification)

Developers performing the audit are advised to ask themselves the following questions at this point in the audit to keep the process focused:

What is the performance of the site and does it require attention? Has things gotten better or worse recently? Which pages, units and metrics should be prioritized?

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The following tools are recommended to help you perform the highest possible quality control:

CrUX Dashboard

This tool provides a site listing that covers CWV metrics. It also offers historical trends and user demographic reports.

This tool is a good starting point. Once you understand which pages to optimize, the next step in the revision involves digging deeper to create a priority list of page optimizations.

Search Console

The Google Search Console can help developers identify pages that require attention based on CWV metrics through the Core Web Vitals report.

The report can help you identify how many pages have a bad user experience, get really detailed with performance metrics, understand if any page templates require improvements, and pull out reports focusing on desktop or mobile performance.

PageSpeed ​​Insights

Google’s PageSpeed ​​Insights tool is recommended to dive deeper into measuring UX metrics on specific pages.

Developers can compare individual scores to create a priority list of pages that require CWV optimizations.

Once you have completed your research, you can move on to the next phase of the review.

Related: How to Perform an In-Depth Technical SEO Review

An overview of approach B (troubleshooting and optimization)

Google recommends that developers seek to answer the following questions during this review phase:

What is the best way for these sites to be optimized? Where are the low-hanging fruits that we can fix first? What fixes require more planning?

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There are three recommended tools to help with the second section of your Core Web Vitals revision:

Lighthouse

This is the same tool used for PageSpeed ​​Insights, but you can also access it using Chrome DevTools or web.dev/measure.

Through Lighthouse, developers can identify optimization of loading time to improve the user experience.

Lighthouse is called the tool to identify minor fixes before moving on to more extravagant optimizations.

Web Vital extension

While Lighthouse measures metrics up to the point the page is loaded and does not cover First Input Display (FID), Web Vitals Extension makes measurements during page interaction.

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The tool also covers FID and CLS.

Chrome DevTools

Some of the actions you can take using this tool include seeing the real-time impact of layout changes, removing unused code, and testing for any code changes.

If changes are made, run Approach A again to measure the effect of these updates regularly.

Related: A technical SEO guide for fireworks measurements

An overview of approach C (Monitor and develop)

Once you have put hard work and effort into identifying and implementing CWV optimization options, it is important that you continue to monitor performance and perform further updates where necessary.

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Like most things in the digital space, it is not a case of performing a task once, selecting it from the list and then forgetting it.

According to research conducted by Google, the majority of sites that improve site performance see declines within six months.

Therefore, regression tracking should also be reported so that you can take action faster and later to maintain performance and plan when additional work may need to be scheduled.

Recommended tools to help with monitoring and development include:

CrUX via BigQueryCrUX APIPageSpeed ​​Insights APIWeb-vitals.jsLighthouse-CI

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Following a strategy like this not only helps identify and optimize underperforming Core Web Vital metrics, it’s a great way to forward plan optimization strategies to and ensure that other people in your department and the wider company are on the same page.

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