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Google on how to control page experience factors

Google on how to control page experience factors

In a new video, Google offers advice on how to check if your site meets all non-Core Web Vitals page experience factors.

The video is a new part of Google’s series Getting Started with Page Experience on YouTube.

Google explains that it groups page experience ranking factors into two categories: Core Web Vitals and everything else.

This video focuses on everything else. It specifically teaches SEOs how to check for:

Mobile friendliness HTTPS usage Lack of intrusive interstitials


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Together with Core Web Vitals, Google believes that these are essential to provide users with a superior experience.

How to confirm and track how your pages are performing for each of these factors.


This is a straightforward check. Your site either uses HTTPS or does not. If it does, you pass the check.

In addition, it is worth confirming that rel = “canonical” is set to the HTTPS version of your domain.

Finally, make sure that all non-HTTPS traffic is redirected to HTTPS versions of URLs.

Mobile kindness

Mobile friendliness refers to a specific list of issues that cause bad user experiences on mobile devices.


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If your site is built with a modern, responsive design, then it probably meets all the criteria to be mobile friendly.

In short, Google checks if the text is not too small to read, links are not too small to click on, and there are no major signs that a site is not optimized for mobile devices.

Google recommends some adjustments to help ensure that a site is more compatible with mobile devices:

Make sure the content scales to the right size when people open your site. Set a minimum height and width for tapered items.

These optimizations, which are likely to require the help of a developer, can prevent user frustration and create a smoother navigation experience across your entire site.

There are other parts of mobile friendliness that may require more work, such as removing obsolete plugins like Flash.

You can check if specific URLs meet Google’s criteria with the mobile friendliness check, and you can check your entire site with the Search Console.

No intrusive intermediate ads

This factor can also be referred to as lack of annoying popups.

There is no automated tool to control this, but if your site uses automated pop-ups, you are probably already aware of it.


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In general, Google recommends avoiding covering the entire page with anything that is not relevant to it.

Users should not be required to reject an intermediate ad until they can interact with the page. Ads on a page should not interfere with what a user is trying to achieve.

It is important to note that these requirements do not apply to intermediate ads used for:

Legal reasons (eg age verification) CookiesUsers loginSubscription payment walls


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Such legitimate utility cases are recognized as fine by Googlebot.

Checking AMP pages

Google has a separate tool to control AMP pages, though it’s likely that they all already pass the page experience factors. You can be completely safe by using the AMP Page Experience Controller.

Watch Google’s full video below:

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