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Google offers 5 tips for creating content for success

Google offers 5 tips for creating content for success

Google’s blog published tips on how to create content that drives success. The article consisted of anecdotes from successful bloggers and YouTube creators.

None of the tips have anything to do with SEO, which makes the article more interesting because success with online marketing is more than just SEO.

How to publish successful content

The article highlighted the actual experience of four successful content creators.

Advice from people with actual experience is so much better than opinions offered by people who repeat what they read from reading blogs.

The counseling is divided into five topics:

Block time on your calendar Play to your strengths Create in batches Reduce, rework and reset your content Prioritize value over quality

Set time for creation

Most successful writers will recognize that dedicating a certain amount of time to writing daily is a key to success. Waiting for inspiration to strike is not a viable way to create content.


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A successful content creation strategy is one where you force yourself to sit down and start creating.

Legendary music artist Nick Cave recently commented on the value of treating the act of creating content as a job and not as a spiritual communication with inspiration.

In his popular newsletter called The Red Hand Files, Nick Cave observed:

“I am also associated with artists who treat their craft as a job and are not dependent on the weaknesses of inspiration – because I am one of them.

Like most people with a job, we just go to work. It never happens to us that we do not work, there is never a moment where we do not work because ‘we do not feel it’ or ‘the vibes are not right’.

We just do our lessons … ”

Google quoted musician and lifestyle blogger Rigel Gemini as proposing to set aside a day out of the week for content production, emphasizing how choosing a topic that interests you will help the content write itself.


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Google published this observation:

Rigel Gemini recommends producing content on a weekly basis for at least one channel and keeping it fun.

“If content becomes a task or becomes too much work, you start to fear it. So find out something that you can write about or photograph or talk about every week and dive into … ”

That’s good advice. Focus on content topics you may be passionate about and set aside time to focus on creating that content.

Play to your strengths

The next piece of advice comes from faith and fashion blogger, Mata Leiataua. She encourages content creators to understand what their style is.

Everyone has a style, their own style, even when that style is a persona.

Some creative artists are shy or quiet in person, but tall and cheeky in their writing or performance. It is their style that they find comfortable to work in that works for them.

Mata Leiataua comments:

“… no one feels inspired to create content 24/7 … is your content current or stylized? Do you prioritize your aesthetics or copywriter? ”

Create in batches

This is an interesting piece of advice, which is to sit down and create and continue to create as much as possible. Then take the results and schedule them for publication.

Beauty blogger Tiffany Williams advises:

“Creating in real time can be a lot, so it helps to create a ton of content in advance.

That way you always have something new to write … ”

Reduce, rework and reuse your content

This next piece of advice is about spreading your content across multiple channels.

A podcaster can turn their content into a blog post and a YouTube video.

A YouTube creator can reuse their video content and turn it into an article.

YouTube and podcast creator Kevin Espiritu notes that audiences search for content based on their current context.

Some may prefer a podcast while commuting. Others may prefer to read content during lunch.

Multi-channel publishing allows a creator to build a wider audience that uses content at different moments.


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Kevin commented:

“The same person, on different platforms, is in a different state of mind and requires different presentations of the same content.”

Prioritize value over quality

A common stumbling block for content creation strategies focuses on quality.

What often happens is that each article becomes a monumental enterprise that is centered extensively, being equated with wording with quality.

Writing a Top 500 article as a way to surpass a publisher who ranks well with a Top 50 article is a naive approach to content creation.

When writing content, it is always best to focus and provide value.

Lifestyle blogger Rigel Gemini advises:

“Focus on the value you offer your readers. People will read a post that has a striking image, but more importantly, people return to your knowledge and expertise. ”

Success with content

The common SEO strategy is to build a list of keywords with the most traffic and then create content based on it.

However, there is more to content creation than SEO keywords. An alternative approach is to deliver content that is meaningful to readers.


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People tend to return to sites that offer the pleasure of discovering, reading content that is meaningful to them.

Content can be related to current events, it can be fun, it can destroy myths and it can help readers become a better version of themselves. It’s the kind of content that makes readers come back for more.

Leonard Cohen observed in an interview that creation is about understanding one’s commitment to the world, creating something out of it and then finding trust and dignity (ie self-respect) in the creative act.

While there is a place for keyword-based content, there is also an important role for content that is meaningful to you and to someone else.

Leonard Cohen said:

“I always have a relationship with one thing or another. … you’re just trying to uncover it, you’re just trying to do it well.

Once you get into it, it has no boundaries, it has no boundaries. It’s just what you do.

You just keep uncovering your own heart until you can find something where you can find your self-esteem.

It’s just self-respect that you’re looking for in your work. ”


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Read Google’s article:
How to get content to come

Read the Nick Cave article:
What is it like to write a song?

See Leonard Cohen at the 10-minute mark:

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