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Google Maps adds 4 new features to local shopping

Google Maps adds 4 new features to local shopping

Google Maps launches four new features to enhance the local shopping experience for customers, which in turn can lead to more sales for businesses.

In addition, Google has published statistics related to local shopping during the holiday season. This includes the most popular times to visit certain categories of businesses and more.

These are the new features now available in Google Maps worldwide.

4 new Google Maps features

1. Area bustle

Customers can now see how busy a particular area is before they get there, which will help those who prefer to avoid large crowds.

The new feature, called Area Busyness, combines live busyness trends from individual companies that are close to each other.

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To access Area Busyness data, open Google Maps and tap an area to see how busy it is at different times of the day.

Google Maps shows you how busy the area is at the moment and how busy it is estimated to be during the day.

Screenshot from blog.google/products/maps/, November 2021

Last year’s data indicates that the busiest stores for Christmas gift shopping are places like Kay Jewelers, Bath & Body Works and Barnes & Noble.

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Maps searches for these locations increased 100% from November to December 2020.

Shopping malls tend to be the least busy Tuesday night and the most popular time is Saturday afternoon.

2. Catalog tab

Google Maps extends and extends the Directory tab globally on Android and iOS to all airports, malls, and transit stations.

The Directory tab shows you which stores are in a building, and helps you find airport lounges, car rentals, parking spaces, and more.

For example, if you’re in a large mall, the Directory tab shows a list of companies and shows you if they’re open, what their stars are, and what floor each company is on.

Screenshot from blog.google/products/maps/, November 2021

Purchase of groceries

Google Maps earlier this year tested a feature that allows customers to order groceries for pickup.

Grocery shopping in Google Maps is now expanding to more than 2,000 stores in more than 30 states across the United States.

Customers can use the feature to order groceries from Kroger, Fry’s, Ralphs and Marianos.

After placing the order, Google Maps tracks the order status and allows customers to share their ETA so the store knows when they will arrive.

Google estimates that people who use this feature typically wait less than five minutes for their order to be ready for pickup.

Screenshot from blog.google/products/maps/, November 2021

4. More information about restaurants

Google Maps now displays more information when customers look up local restaurants, all based on information from other customers.

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When customers leave reviews, they can now share details about the restaurant’s price ranges and whether they offer amenities such as outdoor seating, delivery, curb pickup and more.

The information in customer reviews will be displayed in the restaurant’s main list.

Screenshot from blog.google/products/maps/, November 2021

Sources: blog.google/products/maps/

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Featured Image: Screenshot from blog.google/products/maps/, November 2021.

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