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Google launches new way to optimize videos for search

Google launches new way to optimize videos for search

Google has a new way of optimizing videos for search results when they are published on a creator’s own site rather than YouTube.

It’s now easier for publishers to mark their videos for the right snippet of ‘key moments’ that allow searchers to navigate directly to specific video segments.

This is easily accomplished with a YouTube video as it only requires the addition of timestamps to the video description.

In the past, it was more difficult when the video was uploaded to a creator’s site because the site owner had to manually tag each segment.

Now all site owners need to tell the Google URL pattern to jump to a specific timestamp in a video.

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Google then uses AI to identify important moments in the video and display links directly to those moments in the search results.

This capability, called SeektoAction, was announced earlier this year on Google I / O and has been in beta for several months.

Google is moving the feature out of beta and extending support to any site that publishes videos.

Here’s more about SeekToAction and how it can be used to improve the visibility of videos in search results.

More about Selecting SeekToAction Video

SeekToAction markup can be applied to videos like any other type of schema.org structured data.

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Here is an example of what the code looks like:

There are a few things that website owners need to keep in mind when using the SeekToAction video markup:

Your URLs must be able to deep link to a point other than the starting point of the video. For example, http://www.example.com/example?t=30 starts 30 seconds in a video. VideoObject structured data must be added to a page where users can watch the video. Use SeekToAction markup on each video page where you want Google to automatically identify important moments. In order to automatically identify important moments in your video, Google needs to be able to download your video content files. The total video duration must be at least 30 seconds. The video must contain the required properties specified in the structured data documentation in VideoObject.

Google adds that the SeekToAction markup is only valid for videos embedded in one’s own site. This markup is not supported by other third-party platforms.

If website owners prefer to identify important moments in a video the old fashioned way, instead of letting Google automatically identify important moments, the Clip marker can be used instead of SeekToAction.

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Source: Google Search Central Blog

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