Uncategorized

Google launches free quote lists in search results

Google is rolling out a new way for e-commerce stores to list deals in the search results, which are currently free for all merchants.

The company reports that people are looking for ways to save money even more than usual, with searches for “discount code” increasing by 50% since last year.

Ahead of two major shopping seasons – schooling and winter vacations – Google is giving retailers in the United States more tools to reach customers looking for business.

Here’s more about the new features that retailers can start using right away.

Free quote lists in Google search results

As of today, Google highlights deals in the Shopping tab of search results.

Advertising

Continue reading below

When you search for a product, the Shopping tab now organizes and displays product listings that are competitive or discounted from online retailers.

In October, Google Search will start showing the most popular deals for major retailers like Black Friday and Cyber ​​Monday.

Advertising

Continue reading below

When people search for offers during major sales events, such as “Black Friday Deals” or “Cyber ​​Monday Sales”, they will see a new section highlighting relevant offers along with other related sales information.

When retailers upload promotions and offers to the Google Merchant Center, relevant queries automatically appear on the Shopping tab.

Google will surface offers based on factors such as the discount itself, how popular a product is, how popular the site it is listed on, and more.

In the coming months, offers will also appear on the main page with search results. Resellers can take advantage of this feature whether or not they pay for advertising on Google.

This creates opportunities for e-commerce stores to move inventory, drive sales and attract new customers during important shopping events and high season.

Customize campaigns in the Google Merchant Center

Another update, launched today in Merchant Center, allows retailers to customize their campaigns.

Advertising

Continue reading below

It is now possible to indicate whether an agreement is only available to first-time customers.

For example, the campaign title might now say “10% off new members.”

The promotions are displayed to all customers, but only those who meet a retailer’s specified criteria have access to the sales price.

Better Merchandising Insights

In a recent update that is being rolled out now, Google is adding two new features to the bestsellers report:

Historical bestseller data: Helps retailers predict sales trends for the upcoming season with insights into popular products from past shopping events Relative Product Demand: Helps retailers measure relative demand between products in the same category and country as well as the potential opportunity when stocking new products.

Advertising

Continue reading below

Sellers can access the bestsellers report after selecting market insights in the Merchant Center.

Source: Google

Leave a Comment

Your email address will not be published. Required fields are marked *

*