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Google July 2021 Core update begins rolling out

Google July 2021 Core update begins rolling out

Google is releasing a broad-based core algorithm update today, July 1, 2021. This update was announced last month and is now being launched.

This update is a continuation of last month’s kernel update. Google says it intended to add more to the June kernel update, but ran out of time.

What’s being launched today is probably the rest of the changes that Google intended to add to the June update.

It typically takes approx. 1-2 weeks to roll out a core update in full. Google’s guide to recovering from this update is the same as all other kernel updates previously released.


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Hopefully for some website owners this is the recovery they have been waiting for. After being negatively affected by a Google kernel algorithm update, it may take until the next kernel update before there are any major signs of improvement.

This update may be the owners of recovery sites that are needed after an update they were hit with months ago. It could even help site owners recover if they were hit by last month’s update.

To that end, there have been so many updates to Google search this past month that it can be difficult to diagnose which specific update a site was hit with. Or whether a site was affected by a combination of updates.


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Here is an overview of all Google updates that have been rolled out since the beginning of June:

And then, of course, there’s the July kernel update you’re reading about right now. That’s five shakes to seek results in a month. Over an update a week.

However, not all updates apply to everyone. The two core algorithm updates have the potential to affect the largest amount of sites, as they are widely rolled out to all search results.

The potential impact of the spam and slander updates is less than the key updates, as they target specific types of content.

Back in June, Google said most sites would not notice the impact of these kernel updates. Now that the other is rolling out, we’ll see if that’s the case. Give it at least a week or two before the update needs to be completed.

July 2021 Core Update, previously announced, is now rolling out: https: //

These typically take 1-2 weeks to complete. Our guide on such updates is here: https: //

Here’s more on how we improve search through updates: https: //

– Google SearchLiaison (@searchliaison) July 1, 2021


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