Google’s first use of MUM in real search results involves using it to understand variations in searches for COVID-19 vaccine information.
MUM, which stands for Multitask Unified Model, is a new technology developed by Google to answer complex search queries.
Google first released information about MUM publicly in May, saying it was in the testing phase and would be applied to search results in the coming months and years.
The company confirms that MUM is now used in search results to correctly identify over 800 keywords that people enter to search for vaccines and provide the latest reliable information.
“AstraZeneca, CoronaVac, Moderna, Pfizer, Sputnik and other widely distributed vaccines all have many different names around the world – over 800 based on our analysis. People searching for information about the vaccines can look for “Coronavaccin Pfizer”, “mRNA-1273”, “CoVaccine” – the list goes on. “
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With MUM, Google was able to identify over 800 variations of vaccine names in more than 50 languages in a matter of seconds.
Without MUM, it would have taken hundreds of human hours to identify all the names that people use to refer to vaccines around the world, Google says.
After validating MUM’s results, Google applied them to search results to help people find timely, high-quality information about COVID-19 vaccines worldwide.
“MUM was able to do a job that would take weeks in seconds thanks to its knowledge transfer skills. MUM can learn from and transfer knowledge across the 75 languages for which it is trained. ”
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What’s next for mom?
Vaccine search is the first and only confirmed use of MUM in the search results so far.
Google expects to continue to use MUM in ways that make search more useful to people.
This may include enhancing services already available or using MUM to create new tools.
“This first application of MUM helped us get critical information to users around the world in a timely manner, and we look forward to the many ways MUM can make Search more useful to people in the future.
Our early testing indicates that MUM will not only be able to improve many aspects of our existing systems, but also help us create completely new ways of searching and exploring information. ”