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“Google” is Bing’s biggest keyword

"Google" is Bing's biggest keyword

“Google” is reportedly the biggest query in competitive search engine Bing, according to a document submitted to the European Court of Justice.

Alfonso Lamadrid, a lawyer for Alphabet Inc., told an EU court this week:

“We have submitted evidence that the most common search query on Bing is by far Google.”

It’s a bit of a flexibility, but Google does not disclose this information in court just to brag.

Bloomberg reports that the evidence was presented as Google seeks to overturn a 2018 antitrust order that resulted in a $ 5 billion fine.

Google is accused of using its Android operating system to gain an unfair advantage over competing search engines.


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The European Commission claims that Google’s decision to list itself as the default search engine on Android was made to keep competitors down.

Google says the accusation is unfair.

The company maintains a position that people use Google because they choose it, not because they are forced to.

Evidence that “Google” is the most searched term on Bing was presented to the court to back the company’s argument.

The attorney at Alphabet Inc. puts forward a case that most people on the web prefer to use Google as their favorite search engine.

In addition, the lawyer refers to consumer surveys that claim that 95% of users prefer Google over competing search engines.


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As this figure is in line with Google’s share of the search engine market, the company claims that its competitive advantage is not affected by Android’s default settings.

Is the European Commission convinced?

The case continues to drag out, but at least it produces little gems of insider knowledge, such as that “Google” is the best keyword in Bing.

Source: Bloomberg

Featured image: Ascannio / Shutterstock

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