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Google announces search design using MUM algorithm

Google announces search design using MUM algorithm

Google announced that MUM will be integrated into some searches on Google Search. Google’s search results page is undergoing changes that introduce new ways to discover and explore topics for specific searches.

This new way of searching expands the old way of searching for answers and introduces a more intuitive way of exploring topics.

In the coming months, Google will guide users down topic paths in a redesigned search experience for some searches that will be more visual.

One of these changes is apparently already on the hunt.

Google MUM algorithm

Earlier in 2021, Google introduced a new search algorithm that can search across languages ​​and with images to find answers to complex questions.

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This algorithm is called MUM, which is short for Multitask Unified Model.

The feature that Google runs most with is the ability to search with images instead of just text.

Google has already announced the integration of MUM into their Lens app in the coming months.

How Google MUM changes search

The MUM algorithm will be introduced in Google Search, and it will bring dramatic changes to the whole idea of ​​what search means.

Users are currently searching for answers. But this new way of searching will help users explore more complex tasks while introducing a completely different way of presenting answers, especially with images.

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The goal of these changes is to make search more intuitive.

Google Search Redesign

Google characterized this change as a redesign of search, and that’s exactly what it is.

This new version of the search takes three big steps away from the old ten blue links search engine.

MUM modifies the search in three important ways:

Things to knowTopic zoom Visible search results

What is Google’s thing to know?

The “things to know” feature incorporates Google MUM to understand all the ways users explore a topic. Google gives the example of the keyword phrase “acrylic painting”.

Google notes that there are over 350 topics related to that keyword phrase.

The “things to know” feature identifies the most relevant or popular “paths” that users take to explore the topic and displays more site content that pertains to it.

So instead of waiting for users to do follow-up searches, Google search will anticipate the related topics and display the content.

How this new search feature works:

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“For example, we can identify more than 350 items related to acrylic paint and help you find the right path to go.”

Video animation of the “Things to know” function

Topic exploration in Google Search

The second new feature is called Topic Zoom. This feature allows a searcher to jump in and out of related topics.

A searcher can expand the topic or zoom in on a more detailed sub-topic.

Visual exploration

The third new MUM feature is one that seems to be available now in Google Search.

Visual exploration is a new way visual way of exploring a subject.

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This new feature does not appear on all searches.

It is limited to searchers where the user’s intention is to find inspiration.

Google explains it like this:

“This new visual results page is designed for searches looking for inspiration, e.g.” Halloween decorating ideas “or” indoor vertical garden ideas “and you can try it today.”

How Google MUM and AI change search

These new ways of searching seem to be designed to help searchers discover more websites and more web pages on the web.

Instead of limiting users to the ten blue links, Google makes it easier for searchers to explore topics on many more sites than the old ten blue links method.

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This should be good news for publishers.

How do you search SEO for this? I suppose nothing is going to change at the end of Google in terms of search engine optimization.

The traditional way of doing things where title tags and headlines are used to dump high-traffic keywords in keyword-1, keyword-style SEO, may need to be revised again, but this has been the case for several years.

It may be helpful to follow Google’s headline and headline guidelines by actually using them to describe what the webpage and web pages are about.

Making a web page easy to understand is one of the core characteristics of good SEO.

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Citation

Read Google’s MUM Notice in Google Search

How AI makes information more useful

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