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Google announces new creative Studio ads

Google Ads Creative Studio Asset Library

Google announced the launch of a new creative advertising tool called “Ads Creative Studio”, which aims to bring together more creative tools.

Ads Creative Studio includes the following tools:

Director Mix (A tool that allows brands to create scale video assets that were not previously available to all advertisers.) Dynamic Display & HTML5 Creation Tools Audio Mixer and Dynamic Audio Tools A project library

What does this change mean?

The goal of this change is to make it easier to build multiple pieces of content.

Ads Creative Studio will have separate directories for assets, consider these as the building blocks for ads and the project library, where the creators collaborate on creating ads.

Thanks to the asset library, it is designed to streamline asset management. It can allow one team to manage the raw assets while another uses them to create advertisements.

Similarly, one team could use the raw assets to create display ads while another uses them to create YouTube ads, and keeping everything in one place would make it easier to ensure that everyone draws from the same approved set of assets. .

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For teams with strict fire guidelines, brand and creative teams may prefer to create the full assets and then transfer them to the media team. The beauty of this tool is that since it is separate from media platforms and tools, it should be low risk to allow creative leaders to edit access. In this scenario, they then handed over the ads to the media teams for implementation when completed.

Ads will also be available for use across projects once created.

Designed to increase collaboration

Ads Creative Studio is designed to enhance the collaboration between creative and media teams.

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Teams can work together to collaborate on templates, implement design rules and implement QA processes through the new tool.

How are ads distributed?

Once created, ads can be exported to Google Ads, Display & Video 360, and Campaign Manager 360 for use.

The future of creating with Google

In addition to the new tool, Google has announced that Create with Google has merged with Think with Google. Now all insights for creators and media teams are hosted in one place.

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