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Google about using multiple types of form markup on the same page

Google about using multiple types of form markup on the same page

Google’s John Mueller reviews what website owners need to know about using multiple types of schema-structured data markers on the same page.

While this is an acceptable SEO practice, there are some do’s and don’ts to achieve the desired results.

This topic is being discussed during the Google Search Central SEO Hangout, recorded on July 2nd.

A website owner asks what to do with a page that can be classified as a FAQ, a guide, and an article. Should they add all three types of schedule markup or just one?

Here’s what Mueller recommends.

More form properties: Do’s and Don’ts

There are two aspects to consider when it comes to using multiple types of structured data selection on a page.

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The first is to follow Google’s guidelines by ensuring that the form properties match the primary elements of a page.

If the primary content is a recipe, but there is a small FAQ section at the bottom, it would not be correct to include both the recipe and the FAQ selection.

“There are two aspects here. From our guidelines, we want to ensure that the structured data you have on your page matches the primary element of your page.

So if you say you can add a FAQ to a random page on your site, be sure you can. But is this FAQ the primary part of the site? Or relevant to the primary part of the page? It’s something you kind of have to figure out. So that’s an aspect. ”

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The second aspect to consider is that Google’s rich results may combine certain types of structured data selection, but not others.

A recipe-rich result can e.g. Also include a star rating. However, a FAQ-correct result cannot be combined with a guide.

“The second aspect is that some in the search results on the rich result types we can combine, and some of them we can not combine. So, for example, if you have a recipe and you have ratings, we can often combine it in the search results into a rich result type.

But if you have a FAQ and you have a guide, then at least from what I remember what these look like, things that would not be combined into a single rich result type, which means our systems become have to select one of them to display.

And maybe we choose the type you would have chosen, or maybe you would have a different preference on your side. ”

If there is a particular type of rich result you want to see in the search results, Mueller recommends focusing on the selection that is relevant to that result.

Omit the selection instructions if your priority is to earn a FAQ-correct result.

“And if you have a strong preference on your side, I just want to make it super clear to us by simply providing that kind of structured data.

So if you say, “Oh the FAQ results, I really like them for these pages. They are super relevant here, but it is also a kind of article and a kind of guide. “Then I just wanted to focus on your favorite. Kind of FAQ in that case.

Or if you say how the guide really is as I want this page shown in search, then I will focus on that type. ”

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Hear Mueller’s full answer in the video below:

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