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Google about how long SEO takes

Google about how long SEO takes

Google’s John Mueller answers the question, “How long does SEO take for new pages?” in the latest episode of Ask Googlebot on YouTube.

This is a loaded question, and Mueller even makes a joke at the beginning of the video about giving up his typical “it depends” answer.

Here is Mueller’s answer to how long SEO takes.

Mueller on SEO for new pages

Mueller tackles this question by dividing his answer into two parts: indexing and speeding things up.

Google indexing

When a new page is published, it can take anywhere from several hours to several weeks before it is indexed.


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Mueller suspects that the best content will be retrieved and indexed within approx. one week.

Sometimes there are technical issues on the web that make it take longer, and sometimes Google’s systems get busy with other things.

That said, there are a few things that website owners can do to speed up crawling and indexing.

Speed ​​up crawling and indexing

To speed things up, Mueller recommends the following actions.

Prevent server overload
Make sure your server can handle a reasonable number of requests in a timely manner.

As your server slows down, search engines tend to slow down with it.


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Prominent internal links
Link to your new internal pages in a prominent place on your site.

The easier Google’s systems can recognize which pages you think are important, the easier it will be to prioritize crawling and indexing.

For example, having an e-commerce site helps to have links to new products on the website so that Google does not have to crawl multiple categories to find them.

Avoid unnecessary URLs on your site
Go through your site and clean up URLs that you no longer need.

Search engines get stuck trying to find out all the URLs on a site and may miss the ones you care about.

Keep website quality high
The easier it is for Google to recognize a site is critical for users on the web, the better it can prioritize the site for crawling and indexing.

There are many aspects to consider when it comes to making new pages visible in Google Search.

There is no absolute timeline for any of these steps, Mueller says, and the steps may change over time.

Aside from solving technical issues, Mueller emphasizes the importance of remembering the overall quality of the site.

Finally, there is no guarantee that Google will index a particular page. Most search engines do not index much of the content on the web. Even when something is indexed, it does not necessarily appear to users. And it can fall out of the index over time.


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For more, watch the full video below:

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